Performance Marketing Associate

At Vyro.ai, we are seeking an experienced Performance Marketing Associate for our digital marketing initiatives. You will drive web growth and revenue through strategic campaign management, data-driven optimization, and staying up-to-date in the fast-paced AI industry.Key Responsibilities

• Strategic Oversight: Develop and implement digital marketing strategies to enhance customer acquisition, engagement, and retention in line with business objectives.

• Campaign Management: Lead advertising campaigns across platforms (Google, Bing, Reddit, LinkedIn) to maximize subscriptions, revenue, and ROI.

• Performance Analysis: Monitor and analyze campaign performance metrics (CAC, LTV, ROAS, ROI), and perform budget optimizations with controlled CPA, making data-driven adjustments for continuous improvement.

• User Journey Optimization: Improve the user journey to increase adoption of premium users and drive higher revenue.

• Creative & Trend-Driven Marketing: Generate creative marketing ideas and stay up-to-date with market trends to ensure campaigns resonate in the fast-evolving AI industry.

• Cross-Functional Collaboration: Partner with design, development, and product teams to ensure cohesive and effective marketing execution.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degrees or certifications are a plus.

• Minimum 1 year of proven experience managing successful global digital marketing campaigns, specifically for web acquisition.

• Proficiency in GA4, Mixpanel, Firebase, and marketing automation tools for performance tracking and analysis.

• Strong analytical skills with the ability to extract actionable insights from data.

• Hands-on experience with basic Excel (formulas, pivot tables) and basic SQL for data querying and reporting.

• Experience with keyword research tools such as SEMrush, Ahrefs, and Google Keyword Planner.

• Excellent multitasking abilities and attention to detail in a fast-paced environment.

• Strong leadership and communication skills with a collaborative mindset.

Why Join Vyro.ai?

• Be part of an innovative company leading the generative AI revolution from Pakistan.

• Work with a passionate team that values creativity, collaboration, and continuous learning.

• Competitive salary and benefits package.

• Opportunity to make a meaningful impact on the company’s growth and long-term success.