Performance Marketing Data Analyst

We are looking for a Performance Marketing Data Analyst focused on Facebook campaigns and landing page performance.

Responsibilities

• Analyze Meta/Facebook campaign data (CPC, CTR, CPL, CPA).
• Monitor funnel performance from ad click → landing page → conversion.
• Identify drop-off points and optimization opportunities.
• Build quick reports and insights for the marketing team.
• A/B test landing pages and creatives to improve conversion rates.

Requirements

• Experience analyzing Facebook Ads performance.
• Strong skills in Excel/Sheets (formulas, pivot tables).
• Ability to interpret data and provide clear, actionable insights.
• Understanding of landing page metrics and user behavior.

Nice to Have

• Basic knowledge of Google Analytics, GTM, heatmaps (Hotjar), or similar tools.

Job Type: Full-time

Work Location: In person