Performance Marketing Executive

About Us:

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we’re redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

We are looking for a Performance Marketing Executive to work closely with leadership to drive holistic growth across all channels — our D2C website, key marketplaces (Nykaa, Amazon, Blinkit, Myntra, Tira etc.), and growth marketing levers (performance, CRM, retention, insights). This role is ideal for someone who is highly numbers-driven, analytical, and entrepreneurial with a deep interest in scaling a modern beauty brand.

What You’ll Do

1. Growth Ownership

• Work with leadership to deliver revenue and growth targets across D2C, marketplaces, and other sales channels.
• Drive full-funnel growth: awareness → traffic → conversion → repeat purchase → LTV.
• Identify and execute quick wins as well as long-term growth experiments.

2. D2C Website Performance

• Monitor and improve website funnel metrics: traffic, conversion, cart abandonment, AOV, repeat.
• Partner with marketing to test landing pages, offers, content, and retention journeys.
• Optimize CRM (emails, SMS, WhatsApp, loyalty) for engagement and repeat sales.

3. Marketplace Management

• Support marketplace strategy: listings, campaigns, pricing, promotions, and sales optimization.
• Coordinate with account managers and marketplace teams at Nykaa, Amazon, etc/ and internally to drive visibility and sales.
• Track performance during key sale events and ensure flawless execution of launches.

4. Marketing & Performance Insights

• Ensure strong ROAS, efficient CAC, and traffic growth.
• Build and monitor dashboards across campaigns, cohorts, and channel performance.
• Spot patterns, identify what’s working, and double down on winning strategies.
• Be heavily involved in creative conceptualisation for new ad strategies, assist in strategizing to create winning ads with high ROAS

5. Cross-functional Collaboration

• Collaborate with creative, operations, and product teams to align growth initiatives.
• Ensure inventory, supply, and campaigns are in sync for smooth customer experience.
• Play a central role in new product launch planning & execution across all channels.

What We’re Looking For

• 2 years of experience in growth / performance marketing / e-commerce / analytics (beauty, D2C, or FMCG preferred).
• Strong analytical skills: Excel/Google Sheets wizardry, comfort with GA, Shopify, marketplace dashboards.
• Understanding of growth levers across paid ads, CRM, conversion optimization, and retention.
• Numbers-driven mindset with a bias for execution.
• Strong communication and collaboration skills — can work cross-functionally with multiple teams.
• Entrepreneurial spirit, proactive, thrives in a fast-paced startup environment.

Why Join Us

• Be part of a fast-growing D2C beauty brand leading inclusivity and representation.
• High-impact role with visibility across the company.
• Opportunity to learn every aspect of growth: D2C, marketplaces, performance marketing, retention, analytics.
• Fast-paced, collaborative, and creative culture.

Job Type: Full-time

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• How many years of relevant experience do you have?
• What is your current CTC?
• What is your expected CTC?

Work Location: In person