Performance Marketing Executive

Key Responsibilities:

Campaign Execution & Optimization

• Execute and monitor paid campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube).
• Optimize ads for better reach, engagement, and conversions.
• Assist in preparing ad copies, creatives, and audience targeting based on campaign objectives.

Performance Tracking & Reporting

• Track daily campaign performance using Google Analytics, Meta Ads Manager, and internal dashboards.
• Prepare weekly and monthly reports highlighting key metrics, insights, and areas for improvement.
• Conduct A/B testing on creatives, copy, and targeting strategies.

Budget & Coordination

• Support in managing daily ad spends within approved budgets.
• Coordinate with designers, content teams, and external partners for timely campaign delivery.

Market Research & Competitor Analysis

• Stay updated on the latest digital marketing trends and competitors online activities.
• Provide input on new ideas, tools, and opportunities for campaign improvement.