Performance Marketing Executive

We are looking for a highly analytical and data-driven Performance Marketing Executive to plan, execute and optimise digital marketing campaigns across paid channels. The ideal candidate should have hands-on experience in running ROI-focused campaigns and achieving measurable growth.

Key Responsibilities

• Plan, execute, and optimise paid marketing campaigns across Google Ads, Meta (Facebook/Instagram) Ads, YouTube, LinkedIn, and other digital platforms.
• Analyse campaign performance and optimise for better ROI, CPL, CPA & ROAS.
• Conduct A/B testing on creatives, landing pages, and audience segments.
• Manage campaign budgets and ensure best utilisation for maximum results.
• Monitor and report campaign performance through analytics tools (Google Analytics, Tag Manager, etc.).
• Collaborate with creative and content teams to produce effective ad copies & creatives.
• Research market trends, competitors, and audience insights to enhance campaign strategy.
• Track lead funnel performance, coordinate with sales team for quality lead generation.
• Prepare weekly & monthly performance reports and dashboards.

Skills & Requirements

• Proven experience in Performance Marketing or Digital Ad Campaign Management.
• Strong knowledge of Google Ads, Meta Ads Manager, Remarketing & Conversion Tracking.
• Skilled in using Google Analytics, Google Tag Manager, UTM tracking, and Data Studio.
• Strong analytical skills with the ability to interpret campaign data and metrics.
• Basic understanding of landing page optimisation, funnel marketing, and automation tools.
• Certification in Google Ads / Facebook Blueprint is a plus.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person