Performance Marketing Executive

Position Overview:

As a Performance Marketing Executive, you will play a pivotal role in driving data-backed digital growth across Ekya Schools’ ecosystem. You will lead initiatives in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and paid digital advertising—owning the full-funnel strategy from lead generation to final conversion.

You will work closely with both the admissions teams to evaluate the quality of leads and optimize campaigns based on real-time performance metrics. A strong understanding of Customer Relationship Management (CRM) tools and lead nurturing workflows will be essential, as your work directly impacts admissions inquiries and brand visibility.

Your role will require a blend of analytical acumen and creative problem-solving. You will continuously test, refine, and scale campaigns to ensure maximum return on investment while aligning with the mission and ethos of our schools. This is a role for someone who thrives on measurable outcomes and has a keen interest in education, parent behavior, and digital performance.

Key Responsibilities:

Full-Funnel Performance Marketing & Search Engine Marketing (SEM)

• Plan, launch, and optimize paid campaigns across multiple platforms including Google Search, Google Display Network, YouTube, Meta (Facebook and Instagram), and other performance-driven channels.

Own the entire marketing funnel — from awareness generation to lead conversion — ensuring smooth transitions between each stage.

• Monitor and optimize key performance indicators such as:
• CPL: Cost Per Lead
• CPA: Cost Per Acquisition
• ROAS: Return on Ad Spend
• CTR: Click-Through Rate
• CVR: Conversion Rate
• Continuously run A/B tests on creatives, messaging, ad formats, and audience targeting to refine campaign effectiveness.
• Ensure ad creatives, landing pages, and Calls-To-Action (CTAs) are conversion-optimized and consistent with campaign objectives.

Search Engine Optimization (SEO) Strategy & Execution:

• Develop and execute search engine optimization strategies to increase organic visibility, drive high-intent traffic, and support lead generation objectives.

Lead Nurturing & Customer Relationship Management (CRM):

• Collaborate closely with the admissions team to analyze lead quality, lifecycle stages, conversion ratios, and drop-off points.
• Use insights from the admissions pipeline to adjust campaign strategies and budget allocations.
• Design and manage automated lead nurturing workflows across platforms such as HubSpot, Zoho CRM, or Salesforce — integrating email, SMS, and WhatsApp touchpoints.
• Map the entire customer journey and implement strategies to reduce lead fatigue and accelerate conversions.

Data Analytics, Reporting & Optimization:

• Set up marketing dashboards using Google Analytics, Looker Studio (formerly Data Studio), or similar tools to monitor cross-channel performance.
• Implement cohort analysis, campaign tagging, and attribution modeling to gain deeper insights into channel effectiveness and long-term ROI.
• Deliver regular reporting and performance reviews with actionable recommendations for optimization.
• Leverage data to identify new growth opportunities and scale winning campaigns.

Collaboration & Strategic Growth Alignment:

• Work cross-functionally with the marketing, admissions, content, and web development teams to ensure aligned campaign objectives.
• Support the admissions team with performance data, insights, and suggestions to improve lead follow-up and conversion strategies.
• Stay up to date with digital marketing trends, Google Ads updates, algorithm changes, and platform innovations to maintain competitive advantage.
• Conduct detailed keyword research, on-page content optimization, and technical SEO audits (e.g., mobile responsiveness, load speed, structured data).
• Collaborate with web developers to implement technical improvements and with content creators to build search-optimized landing pages and blog content.
• Track keyword rankings and performance trends using tools like Google Search Console, SEMrush, or Ahrefs.
• Embrace a growth-mindset approach, proactively testing new platforms, formats, and audience strategies to identify scalable acquisition models.

Key Skills & Competencies:

• Experience in SEO and SEM strategies.
• Familiarity with email marketing platforms and strategies.
• Knowledge of conversion rate optimization techniques.
• Ability to work in a fast-paced, dynamic environment.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2+ years of experience in performance marketing or digital advertising.
• Proven track record of managing and optimizing PPC campaigns
• Strong analytical skills with the ability to interpret data and make actionable recommendations
• Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
• Experience with web analytics tools (e.g., Google Analytics).
• Excellent communication and project management skills.
• International exposure is highly valued

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

• Provident Fund

Ability to commute/relocate:

• Kalyananagar, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• What is your Notice period ?
• What is your Current Location ?

Work Location: In person