Performance Marketing Executive

Job Description (JD)

• Plan, execute, and optimize performance marketing campaigns across multiple platforms including Meta Ads, Google Ads, TikTok, YouTube, and other paid channels
• Develop and manage lead generation campaigns for SaaS products and AI/ML-based software solutions
• Create and implement data-driven marketing strategies to increase conversions, ROI, and customer acquisition
• Manage campaigns on platforms like Clutch, LinkedIn, and other B2B directories to generate quality inbound leads
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Conduct A/B testing on creatives, landing pages, and ad copies to improve campaign performance
• Collaborate with design and content teams for ad creatives, landing pages, and marketing materials
• Optimize customer acquisition funnels including awareness, consideration, and conversion stages
• Manage and allocate advertising budgets efficiently to maximize ROI
• Stay updated with the latest trends in performance marketing, SaaS growth, and AI/ML industry marketing
• Work closely with sales and product teams to align marketing strategies with business goals

Job Requirements (JR)

• 2–3 years of proven experience in performance marketing, preferably in a software house or SaaS environment
• Strong hands-on experience with Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, and YouTube Ads
• Experience in B2B marketing platforms such as Clutch, LinkedIn Ads, or similar directories
• Solid understanding of SaaS marketing funnels, lead generation, and conversion optimization
• Familiarity with AI/ML product marketing is a strong plus
• Proficiency in tools like Google Analytics, Google Tag Manager, CRM tools, and reporting dashboards
• Strong analytical mindset with the ability to interpret data and make performance-driven decisions
• Experience with A/B testing, retargeting campaigns, and audience segmentation
• Basic understanding of SEO and content marketing strategies
• Excellent communication and coordination skills
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
• Experience working with international clients or global campaigns
• Knowledge of marketing automation tools (HubSpot, Mailchimp, etc.)
• Understanding of UI/UX principles for landing page optimization
• Familiarity with growth hacking techniques for SaaS products

Work Location: In person