Performance Marketing Lead

Experience: 5–10 years (E-commerce only)

About the Role:
We’re looking for a data-driven Performance Marketing Lead to scale Perfora’s digital growth across Meta, Google, and other performance channels.

Must-Haves:

• Worked with e-commerce brands (in-house or agency).
• Managed ₹1 Cr+ monthly ad budgets and brands with ₹1 Cr+ monthly revenue.
• Meta expert – strong experience in scaling campaigns, creative testing & pixel/CAPI setup.
• Working knowledge of Google Ads, and basic understanding of SEO, affiliates, partnerships & CRM.
• Experience in CRO/UX for e-commerce (A/B testing, landing page optimization).

Key Responsibilities:

• Own full-funnel paid strategy (Meta-led) to achieve ROAS & growth goals.
• Manage and optimize large monthly budgets across channels.
• Run data-driven CRO tests to improve conversions & AOV.
• Collaborate with design, content & growth teams for creative and funnel improvements.
• Track performance through GA4, CAPI & dashboards; report actionable insights.

Job Types: Full-time, Permanent

Pay: ₹1,500,000.00 - ₹2,000,000.00 per year

Work Location: In person