Performance Marketing Lead (B2C, FinTech)

Office Location:

Maharashtra, Mumbai

Experience Required: 3-6 Years

Max Notice Period: 30 Days

Outstation Candidates Allowed

Role & Responsibilities

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.

• Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
• Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
• Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
• Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
• Work closely with the Data Science team to refine acquisition models and drive precision targeting
• Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
• Optimize every part of the funnel — from install to disbursal to repayment
• Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
• Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
• Use creative automation tools to test and scale ad creatives rapidly
• Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability

Ideal Candidate

• 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
• Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
• Experience working with credit or risk teams to build smarter targeting strategies
• Familiarity with mobile app performance marketing and conversion funnels
• Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools

Bonus if you have:

• Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
• Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
• Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
• Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards

Perks, Benefits and Work Culture

• Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
• Best of both worlds: startup energy + listed company stability.
• Competitive pay and fast-track growth.

Job Types: Full-time, Permanent

Pay: ₹2,300,000.00 - ₹3,000,000.00 per year

Application Question(s):

• Strong performance marketer profile
• Mandatory (Experience 1): Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
• Mandatory (Tech Skills 1): Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
• Mandatory (Tech Skills 2): Must have 1+ experience in customer acquisition in FinTech, B2C
• Mandatory (Tech Skills 3): Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
• Mandatory (Company): B2C Fintech Product companies (Targeted companies list given below)
• Preferred (Tech Skills 1): Experience with AI/ML platforms for marketing
• Preferred (Tech Skills 2): Experience with creative automation tools like Canva or Pencil
• Preferred (Tech Skills 3): Exposure to offline acquisition channels
• How many years of experience you have with B2C Fintech?
• Are you comfortable working 5 days from Mumbai office?
• Name of the current company?
• Are you available for F2F (if based out of Mumbai)?
• Do you have experience in this :Google Adwords?

Are you from this Industry:Banking and Finance?

Work Location: In person