Performance Marketing Lead (Fixed-Term Contract)

Key Responsibilities

• Performance Marketing Campaign Management: Plan, test, implement, and measure multi-channel campaigns (search, social, display, video) to drive inbound demand.
• Hands-on Media Buying & Optimization: Manage budgets, bids, targeting, and creative rotations across platforms including LinkedIn, Meta (Facebook/Instagram), Google Ads, Bing, YouTube, and Reddit.
• Audience Development: Perform persona-driven audience research to develop new campaign strategies and uncover growth opportunities.
• Analytics & Reporting: Analyze performance data across all channels, build dashboards, and deliver actionable insights with recommendations for scaling.
• Collaboration: Work closely with creative teams to produce impactful assets that align with campaign objectives and brand guidelines.
• Testing & Iteration: Continuously run A/B and multivariate testing on ads, landing pages, and messaging to refine performance.
• Strategic Growth: Contribute to the performance marketing roadmap, ensuring channel mix is optimized to meet both awareness and lead-generation goals.

Skills, Knowledge, and Expertise

• Finding the right candidate is important to us and we are looking for an ambitious marketer with an entrepreneurial mind set.
• Previous experience managing multi-channel performance marketing campaigns, including paid search and paid social.
• Solid analytical skills and proven ability to make data-driven decisions for optimization.
• Hands-on experience in Google Ads, Bing Ads, LinkedIn Ads, Meta Ads Manager, and YouTube (experience with Reddit, display, or programmatic a plus).
• Understanding of ad tracking, attribution, and measurement (pixels, UTMs, GA4, CMPs).
• Experience collaborating with creative teams to deliver campaigns that balance performance and brand.
• SaaS or B2B background preferred.