Performance Marketing Manager

Position Overview: We are seeking a Performance Marketing Manager with 3+ years of experience to optimize our digital marketing initiatives, ensuring high ROI and impactful results. This role demands a seasoned expert who can design, implement, and refine campaigns across multiple channels, using a data-driven approach to achieve ambitious growth targets. The ideal candidate possesses a comprehensive understanding of performance marketing strategies, a strong analytical skill set, and experience with managing significant ad budgets across platforms.

Key Responsibilities:

1. Campaign Strategy, Planning, and Execution ○ Develop, execute, and scale high-impact, multi-channel digital campaigns across Google Ads, Facebook Ads, LinkedIn, Instagram, programmatic platforms, and other relevant channels. ○ Collaborate with cross-functional teams to align campaigns with overall business goals, brand strategies, and product launches. ○ Build out targeted and personalized ad experiences for different audience segments to optimize engagement and conversion rates.

2. Performance Optimization & Testing ○ Lead regular A/B and multivariate testing on ads, creatives, audiences, and landing pages to maximize performance and minimize acquisition costs. ○ Analyze campaign data, report insights, and recommend actionable strategies to improve KPIs such as CPA, CTR, ROAS, and conversion rates. ○ Use analytical tools and software, such as Google Analytics, Google Tag Manager, and marketing automation platforms, to monitor and refine campaign performance continuously.

3. Budget Management & ROI Maximization ○ Oversee and manage substantial ad budgets across multiple platforms, optimizing allocations based on performance data to maximize return on ad spend (ROAS). ○ Implement advanced bidding strategies and budget management tactics to

4. Data Analysis & Reporting ○ Prepare in-depth campaign performance reports, translating data into clear and actionable insights for both internal and external stakeholders. ○ Collaborate with data and analytics teams to enhance reporting mechanisms and deliver real-time performance metrics.

5. Competitor Analysis & Industry Research ○ Conduct market research and competitive analysis to identify new opportunities and industry best practices. ○ Stay informed of the latest changes in platform algorithms, ad formats, and industry trends to maintain a high level of performance.

Qualifications:

● Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; advanced certifications in digital marketing or analytics are a plus.

● 3+ years of experience in performance or digital marketing, with proven success in scaling and optimizing high-budget campaigns.

● Proficient with digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, and others) and advanced analytics tools (Google Analytics, Google Tag Manager, etc.).

● Demonstrated expertise in A/B testing, data analysis, and optimization techniques.

● Strong knowledge of marketing automation, CRM tools, and customer journey mapping. ● Exceptional problem-solving skills with a proactive, data-driven approach.

● Excellent communication skills and the ability to present complex data insights to stakeholders clearly.

Preferred Skills:

● Experience in e-commerce or SaaS marketing.

● Familiarity with SEO principles and their application in paid campaigns.

● Advanced skills in Excel and data visualization tools.

● Certifications such as Google Ads, Google Analytics, and Facebook Blueprint

Job Types: Full-time, Permanent

Pay: ₹650,000.00 - ₹850,000.00 per year

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Application Question(s):

• How many years of experience do you have in Performance Marketing Management?
• What is your current CTC?
• What is your expected CTC?

Work Location: In person