Performance Marketing Manager

Location: Bahria Town, Lahore

Timing: 3PM-12AM

Role Overview

We are hiring a Performance Marketing Manager to own and scale paid acquisition channels that directly drive qualified leads, sales pipeline, and revenue.

This is not a branding or social media role. We are looking for someone who thinks in ROI, CAC, LTV, SQLs, and revenue impact, and can build predictable, scalable growth systems.

Key Responsibilities

Revenue & Growth

• Generate qualified leads and revenue through paid channels
• Build and scale predictable lead generation pipelines
• Optimize full-funnel performance from click to revenue
• Own growth targets, budgets, and performance outcomes

Paid Media Management

• Manage Google Ads: Search, Display, Retargeting
• Develop funnel-based paid strategies
• Optimize landing pages for conversions
• Implement conversion tracking and attribution

Funnel, CRM & Revenue Ops

• Build and optimize full-funnel systems: Awareness → Lead → MQL → SQL → Revenue
• Work with sales/BD teams to improve pipeline conversion
• Use CRM data (HubSpot/Salesforce) to optimize campaigns

Data & Performance

• Monitor KPIs: CPL, CAC, SQL rate, ROI
• Run structured A/B tests on ads and landing pages
• Build dashboards focused on revenue

Requirements

• 3–6+ years in performance marketing / paid acquisition
• Hands-on experience with Google Ads
• Experience generating B2B leads
• Familiarity with CRM systems and revenue tracking
• SaaS or services marketing experience preferred
• Revenue-first, data-driven, execution-oriented mindset

Tools & Stack

• Paid Media: Google Ads (Search, Display, Retargeting)
• Analytics: Google Analytics, Tag Manager, conversion tracking
• Revenue Systems: CRM pipelines, lead scoring, revenue attribution

Job Type: Full-time

Pay: Rs100,000.00 - Rs150,000.00 per month

Work Location: In person