Performance Marketing Manager - B2B + SaaS

Role Overview

We are seeking a data-driven Performance Marketing Manager to plan, execute, and optimize lead-generation and growth campaigns across multiple digital channels. The ideal candidate has strong experience in B2B and SaaS marketing , understands complex buyer journeys , and can translate performance metrics into commercial impact.

You’ll be responsible for scaling our digital acquisition engine driving qualified leads, optimizing CAC and ROI, and supporting sales funnel performance across multiple regions and brands.

Key Responsibilities

Campaign Strategy & Execution

• Develop and execute paid acquisition strategies across Google Ads, LinkedIn, Meta, and programmatic platforms.
• Manage and optimize multi-channel campaigns to achieve MQL, SQL, and revenue targets.
• Build and manage retargeting and nurture funnels aligned with the buyer journey.
• Collaborate with Sales and Product teams to refine ICP (Ideal Customer Profile) and messaging for conversion optimization.
• Conduct A/B and multivariate tests on landing pages, ads, and creative assets.

Analytics & Performance

• Track, analyze, and report on key performance metrics (CPL, CAC, LTV, CTR, Conversion Rate, ROI).
• Set up and maintain marketing dashboards via GA4, HubSpot, or similar platforms.
• Continuously identify trends, insights, and areas for performance improvement.
• Own budget allocation across channels and forecast spend vs. return.

Conversion Optimization & Growth

• Lead SEO/SEM initiatives and align with content marketing to improve organic lead flow.
• Partner with product marketing and design to enhance landing page UX and CRO .
• Implement marketing automation flows (HubSpot, ActiveCampaign, etc.) for lead scoring and nurturing.
• Drive integration between marketing and CRM systems for clean data flow and lead attribution.

Cross-Functional Collaboration

• Partner with Sales , Product , and BI teams to ensure lead quality, feedback loops, and measurable growth outcomes.
• Support regional go-to-market launches with localized campaign planning.
• Manage relationships with external agencies or freelancers when needed (PPC, creatives, etc.).

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in performance marketing with B2B SaaS, fintech, or technology sectors.
• Proven track record in lead generation and revenue growth across digital channels.
• Proficiency in Google Ads, LinkedIn Ads, Meta Business Manager , and analytics tools ( GA4, Looker Studio, HubSpot CRM ).
• Strong understanding of funnel optimization, attribution models , and marketing automation .
• Analytical mindset with advanced Excel or data visualization skills.
• Excellent communication, project management, and cross-functional collaboration skills.
• Experience with international markets and multi-region campaigns is a plus.