Performance Marketing Manager (B2B Tech)

Key Responsibilities

• Campaign Strategy & Execution:

• Develop, execute, and continuously optimize high-budget, complex paid advertising campaigns across Google Ads (Search, Display, Performance Max, YouTube) and LinkedIn Ads (Sponsored Content, InMail, Conversation Ads).

• Design and implement full-funnel strategies tailored for B2B technology brands, focusing on generating high-quality Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

• Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies and identify new opportunities.

• Conversion Tracking & Lead Attribution:

• Take ownership of the technical setup for conversion tracking using Google Tag Manager and native platform pixels.

• Utilize HubSpot to implement and manage end-to-end lead attribution models, connecting ad spend directly to pipeline and revenue.

• Ensure data integrity between advertising platforms and HubSpot CRM for accurate reporting on key metrics like Cost Per Lead (CPL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

• Analysis, Reporting & Optimization:

• Perform rigorous, data-driven analysis of campaign performance on a daily, weekly, and monthly basis.

• Develop detailed reports and dashboards in Looker Studio (Google Data Studio) and HubSpot to communicate performance, insights, and actionable recommendations to stakeholders.

• Conduct constant A/B testing of ad copy, creative, landing pages, and audience targeting to drive incremental improvements.

• Manage and forecast large-scale annual budgets, ensuring efficient allocation of resources to maximize ROI.

• Collaboration:

• Work closely with content, design, and sales teams to ensure a cohesive marketing message and a seamless user journey from ad click to sales conversion.

• Provide strategic guidance and thought leadership on best practices in performance marketing for the B2B tech landscape.