Performance Marketing Manager- Goregaon- Advertising Agency

Work from Home- Only Mumbai based candidates

Key Responsibilities:

• Plan, execute, and optimize digital performance campaigns across Google Ads, Facebook/Instagram Ads, YouTube, LinkedIn, etc.
• Own campaign performance metrics (CAC, ROAS, CTR, CPM, CPL, etc.) and deliver against client KPIs.
• Manage ad budgets across channels and allocate spend for maximum efficiency and performance.
• Conduct A/B testing on creatives, copies, targeting strategies, and landing pages.
• Collaborate with creative, strategy, and tech teams to align messaging and ensure campaign consistency.
• Analyze performance reports, provide insights, and prepare presentations for internal and client review.
• Stay updated with the latest platform changes, trends, and best practices in performance marketing.

Requirements:

• 3–6 years of experience in performance/digital marketing within an ad agency or similar setup.
• Strong knowledge of paid media platforms – Google Ads, Meta Ads Manager, YouTube, and other DSPs.
• Proficient in tools like Google Analytics, Tag Manager, Data Studio, SEMrush, etc.
• Experience in eCommerce, lead generation, and app marketing campaigns is a plus.
• Analytical mindset with proficiency in Excel, dashboards, and reporting.
• Excellent communication and client-facing skills.

Job Type: Full-time

Pay: ₹500,000.00 - ₹700,000.00 per year

Work Location: In person