Performance Marketing Specialist

Advocate Marketers, a marketing firm, is seeking a Performance Marketing Specialist to plan, create, and manage performance-driven paid advertising campaigns across search and social platforms for clients. This is a part-time onsite position based in Lahore.

Primary tasks would include:

• Planning, launching, and optimizing paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, and other relevant platforms
• Conducting deep audience and keyword research to define high-impact targeting strategies
• Collaborating with the team to write ad copies and managing creative assets to drive conversions
• Running A/B tests on ads, creative formats, landing pages, and funnels
• Managing budgets, bids, and performance across platforms to maximize ROAS
• Collaborating with design, content, and account teams to align paid efforts with broader strategy
• Implementing and optimizing conversion rate strategies (CRO) to improve campaign efficiency
• Working with influencer marketing partners or platforms to expand reach and acquisition
• Generating clear, insightful campaign reports with performance metrics like CTR, CPC, ROAS, and conversions
• Staying updated on paid platform changes, performance trends, and new growth tactics

The ideal candidate would have:

• Minimum 2 years of proven experience managing paid media campaigns across multiple platforms
• Strong grasp of performance marketing principles, from targeting to CRO and influencer collaboration
• Proficiency in tools such as Google Ads, Meta Ads Manager, TikTok Ads Manager, Google Analytics, and LinkedIn Campaign Manager
• Solid skills in targeting strategy, bid management, and data-driven optimization
• Good communication and reporting skills in English
• Highly organized, detail-oriented, and proactive in campaign execution
• Certifications like Google Ads, Meta Blueprint, or similar are a plus

Job Type: Full-time

Ability to commute/relocate:

• Lahore: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• If hired, what is the earliest you can start in this position?

Experience:

• Managing paid media campaigns: 2 years (Required)

License/Certification:

• Certifications like Google Ads, Meta Blueprint, or similar (Required)

Location:

• Lahore (Required)

Work Location: In person