Performance Marketing Specialist

Key Responsibilities

1) Plan, manage, and optimize Meta (Facebook/Instagram) Ads campaigns.

2) Create, manage, and optimize Google Ads (Search, Display, YouTube, PPC) campaigns.

Plan, manage, and optimize LinkedIn Ads campaigns for B2B and professional clients.

3) Develop content calendars tailored to client goals and strategies.

4) Prepare and present monthly analytical reports for clients, highlighting campaign performance, ROI, and actionable insights.

5) Implement and track performance marketing strategies to maximize conversions and ROI.

6) Manage and grow client social media pages (posting, engagement, optimization).

7) Stay updated with the latest trends and updates in digital advertising and social media marketing.

Requirements

1) Proven experience in Meta, Google, and LinkedIn Ads campaign management.

2) Strong knowledge of PPC strategies, audience targeting, and conversion tracking.

3) Experience in content planning & calendar creation.

4) Ability to create data-driven reports with clear insights.

5) Hands-on experience with social media page handling.

6) Strong analytical and problem-solving skills.

7) Ability to work independently and manage multiple clients simultaneously.

Preferred Skills

8) Google Ads, Meta Blueprint & LinkedIn Ads certifications (a plus).

9) Familiarity with tools like Google Analytics, Data Studio, HubSpot, or similar.

10) Creative mindset with an eye for detail.

Benefits

1) Competitive salary package.

2) Opportunity to work with diverse clients and industries.

3) Growth and learning opportunities in a fast-paced environment.

Job Type: Full-time

Pay: Rs30,000.00 - Rs70,000.00 per month

Work Location: In person