Performance Marketing Specialist

Job Title: Senior Executive – Performance Marketing

Department: Marketing
Reporting To: Performance Marketing Manager / Head of Marketing

Job Summary:

The Senior Executive – Performance Marketing will be responsible for planning, executing, and optimizing paid digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. The role requires strong analytical skills, hands-on campaign management experience, and a performance-driven mindset.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across digital platforms including Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant channels.
• Monitor campaign performance, analyze key metrics (CPC, CPA, ROAS, CTR, conversions), and implement data-driven optimizations.
• Manage marketing budgets efficiently to maximize ROI and achieve business objectives.
• Conduct A/B testing on ad creatives, landing pages, and audiences to improve performance.
• Coordinate with creative, content, and design teams for ad copies, visuals, and campaign assets.
• Prepare regular performance reports and dashboards with actionable insights for management.
• Track market trends, competitor activities, and platform updates to recommend improvements.
• Ensure accurate tracking and reporting through tools such as Google Analytics, Meta Pixel, and conversion tracking systems.

Required Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–4 years of hands-on experience in performance or digital marketing.
• Strong expertise in Google Ads, Meta Ads Manager, and analytics tools.
• Proficiency in Google Analytics, Google Tag Manager, and Excel/Sheets.
• Excellent analytical, problem-solving, and reporting skills.

Job Type: Full-time

Pay: From Rs120,000.00 per month

Work Location: In person