Performance Marketing Specialist

We're looking for a Digital & Performance Marketing Specialist to own and execute our marketing efforts. You'll be responsible for driving qualified leads, building our online presence, and running data-driven campaigns that deliver measurable results. This is a hands-on role where you'll manage everything from paid ads to content strategy.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads
• Manage ad budgets and ensure strong ROI on all performance campaigns
• Track, analyze, and report on campaign performance using GA4 and other analytics tools
• Develop and execute strategies to generate B2B leads from international markets
• Create compelling ad copy, landing pages, and marketing collateral
• Manage and grow our presence on LinkedIn and other relevant platforms
• Implement and maintain conversion tracking, UTM parameters, and attribution models
• Collaborate with the sales and content teams to align marketing with business goals
• Stay updated on digital marketing trends, tools, and best practices
• Support marketing efforts for client projects when needed

Requirements

• 2-4 years of experience in digital/performance marketing
• Proven track record of running successful paid campaigns (Google, LinkedIn, Meta)
• Strong understanding of B2B marketing and lead generation
• Hands-on experience with Google Analytics 4, Google Tag Manager, and conversion tracking
• Ability to write clear, persuasive ad copy and marketing content
• An analytical mindset with the ability to interpret data and make decisions
• Excellent communication skills in English
• Self-starter who can work independently and take ownership

Additional Information

Good to Have

• Experience marketing software development or IT services
• Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.)
• Basic understanding of SEO and content marketing
• Experience with CRM systems
• Knowledge of AI/tech industry trends

What We Offer

• Competitive salary
• Opportunity to work on diverse projects across multiple industries
• Exposure to modern technologies and AI-driven development
• Mentorship from experienced developers
• Growth-oriented environment with learning opportunities

Job Type: Full-time

Pay: Rs90,000.00 - Rs150,000.00 per month

Work Location: In person