Performance Marketing Specialist (Google & Facebook Ads)

Key Responsibilities

• Plan, execute, and optimize Google Ads, Facebook Ads, Social Media PPC, and Display Advertising campaigns by coordinating with agencies, vendors, and internal teams.
• Drive performance marketing campaigns with a strong focus on lead generation, ROI, and customer acquisition.
• Manage and optimize landing pages to maximize conversion rates.
• Conduct detailed keyword research, audience targeting, and ad copy optimization.
• Monitor, analyze, and report on campaign performance using Google Analytics, Ads Manager, and other tracking tools, ensuring alignment with KPIs and ROI goals.
• Continuously test and implement new strategies to improve CTR, conversion rates, and cost per lead.
• Collaborate with the content team to create/edit ad creatives, blogs, and landing page content.
• Stay updated with the latest trends, tools, and best practices in Google and Facebook advertising.
• Manage and publish content on WordPress, blogs, and social media platforms as part of integrated marketing campaigns.

Desired Skills & Experience

• Proven hands-on experience in Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Strong understanding of performance marketing, conversion funnels, and online customer acquisition strategies.
• Experience in SEO, website management, email marketing, and blogging (preferred).
• Solid knowledge of keyword research, campaign optimization, and link building.
• Proficiency in Google Analytics, Ads Manager, and Excel/Google Sheets.
• Basic knowledge of HTML and WordPress.
• Excellent English communication skills (verbal & written).
• Self-motivated, disciplined, and able to work independently with integrity.

Tools & Platforms You’ll Work With

• Google Ads & Meta Ads Manager
• Google Analytics / GA4
• WordPress
• MS Office / Google Workspace

Job Type: Full-time

Pay: ₹45,000.00 - ₹65,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off
• Provident Fund

Work Location: In person