Performance Marketing Specialist (US or PK Region)

Job Title

Performance Marketing Specialist — AI & Digital Launch Campaigns

Employment Type

Full-Time

Location

On site- PECHS

Role Overview

We are seeking a strategic and execution-driven marketer to plan and launch campaigns for our AI and digital solutions. This role focuses on brand positioning, product launch strategy, and performance-driven marketing across global audiences.

You will work closely with design, product, and leadership teams to create impactful campaigns that build awareness, generate leads, and support business growth.

Key Responsibilities

Campaign Strategy & Execution

• Plan and execute end-to-end marketing campaigns for AI and digital products
• Develop launch strategies including positioning, messaging, and go-to-market plans
• Coordinate cross-channel campaigns (social media, email, paid ads, content)

Brand & Market Positioning

• Translate technical AI offerings into clear, compelling value propositions
• Define target audiences and customer journeys
• Monitor competitors and industry trends in AI and digital services

Digital Marketing Performance

• Manage campaign budgets and timelines
• Track KPIs including reach, engagement, leads, and conversion rates
• Optimize campaigns based on performance data

Content & Collaboration

• Work with graphic designers to produce campaign assets
• Guide content themes for brand awareness and hiring initiatives
• Support employer branding and talent attraction campaigns

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 1-2 years experience in digital marketing or product marketing
• Experience launching campaigns for tech, SaaS, AI, or digital services
• Strong understanding of performance marketing and analytics
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns simultaneously

Preferred Qualifications

• Experience marketing AI-driven products or services
• Familiarity with global markets (US and Australia preferred)
• Knowledge of marketing automation tools and CRM systems
• Data-driven mindset with creative problem-solving ability

What We Offer

• Opportunity to work in a fast-growing AI-focused environment
• Global exposure and collaborative remote culture
• Creative ownership of campaigns
• Career growth in emerging technology market

Job Type: Full-time

Pay: From Rs80,000.00 per month

Work Location: In person