Personal Brand & Social Media Manager (Interior Design / Lifestyle)

Job Title:

Personal Brand & Social Media Manager (Interior Design / Lifestyle)
(Part-Time → Full-Time Growth Opportunity)

Job Description

We are looking for a creative, strategic, and proactive Personal Brand & Social Media Manager to lead the growth of a high-end interior designer’s personal brand and digital presence.

This is a part-time role (20–25 hours per week) with a clear path to transition into a full-time position based on performance and results.

This role goes beyond posting content — we are looking for someone who understands how to build a brand, create meaningful content, and generate real business opportunities through digital platforms.

Key ResponsibilitiesContent Strategy & Execution

• Develop and execute a clear content strategy for:
• Instagram (2 accounts: company + personal brand)
• TikTok
• Plan weekly and monthly content aligned with brand vision
• Identify trends and adapt them into a high-end, design-driven aesthetic

Content Creation

• Capture content during in-person sessions (Miami-based)
• Create:
• Reels & TikToks (engaging, elevated, high-quality)
• Carousels (design education, storytelling, personal brand)
• Edit videos (CapCut or similar tools)
• Write captions aligned with a cool, elevated, non-cheesy tone

Personal Brand Growth & Positioning

• Build and strengthen a recognizable voice and identity
• Position the brand within:
• Interior design
• Lifestyle
• Thought leadership
• Ensure consistency across all platforms

Digital Strategy & Monetization

• Develop and support strategies for:
• Online courses
• Masterclasses
• Talks and speaking opportunities
• Digital products
• Identify ways to turn content into revenue

PR & Partnerships

• Outreach to:
• Brands (design, lifestyle, fashion, wellness)
• Magazines, blogs, podcasts
• Secure:
• Collaborations
• Paid partnerships
• Media features

Account Management & Growth

• Manage posting schedules and consistency
• Track analytics, engagement, and growth
• Optimize content based on performance

Qualifications

• Spanish is REQUIRED (written and spoken)
• English proficiency required
• 2–4+ years in social media, marketing, or personal brand management
• Strong understanding of Instagram & TikTok growth
• Experience in content creation and video editing
• Strong aesthetic sense (design/lifestyle background is a plus)
• Strategic thinker — not just execution-focused
• Based in Miami (required for in-person content creation)

Compensation

• $3,000/month (part-time, 20–25 hours per week)
• Performance-based bonuses tied to:
• Brand partnerships
• Collaborations
• Revenue generated (courses, consulting, etc.)

Growth Opportunity

This role is designed to grow into a full-time position with increased compensation and leadership opportunities as the brand expands.

To Apply

Please include:

• 2–3 social media accounts you have managed
• Examples of content you have created (Reels/TikTok)
• Any collaborations, partnerships, or PR experience

Pay: $20.00 - $25.00 per hour

Benefits:

• Flexible schedule

Work Location: In person