Pharma Export Marketing Manager

JOB DESCRIPTION

Position: Export Marketing Manager

Department: International Marketing

Reporting To: Director / Owners

Location: Head Office / As per Business Requirement

Purpose of the Role

The Export Marketing Manager will be responsible for international market development, overseas customer acquisition, exhibition marketing, product promotion, and relationship management to grow export sales and expand global presence of the company.

Key Responsibilities

1. Export Marketing & Business Development

• Develop and execute export marketing strategies for identified international markets.
• Identify and develop new overseas customers, distributors, and business partners.
• Generate export inquiries through digital platforms, exhibitions, agents, and references.
• Handle price discussions and commercial negotiations in coordination with management.
• Achieve export sales targets as assigned.

2. International Exhibitions & Trade Promotion

• Plan and manage participation in international pharmaceutical exhibitions and trade fairs.
• Responsibilities include:
• Identifying suitable exhibitions
• Lead generation strategy
• Product and brand promotion at exhibitions
• Represent the company at exhibitions and international meetings.
• Collect, qualify, and follow up on leads generated from exhibitions and trade events.

3. Party (Customer) Management

• Maintain strong relationships with existing international customers.
• Regular communication with customers regarding:
• Product portfolio
• New launches
• Business opportunities
• Handle customer visits, virtual meetings, and overseas travel coordination (marketing side only).
• Resolve customer commercial and coordination issues in collaboration with internal teams.

4. Product Promotion & Market Intelligence

• Promote existing and new products in international markets.
• Coordinate with internal teams to:
• Understand product strengths and positioning
• Share market feedback for new product development
• Collect and analyze market intelligence:
• Competitor products
• Pricing trends
• Market demand

5. Meeting Fixation & Presentation

• Fix meetings with overseas clients, distributors, and agents.
• Prepare and deliver product presentations, company profiles, and proposals.
• Conduct online and physical meetings and prepare follow-up action plans.

6. Branding & Marketing Support

• Support development of export marketing materials:
• Product lists
• Presentations
• Brochures
• Coordinate with digital marketing teams for international promotion.
• Support brand visibility in global markets.

7. Reporting & Performance Tracking

• Prepare and submit:
• Export marketing activity reports
• Customer follow-up and pipeline reports
• Exhibition outcome reports
• Maintain CRM or customer database for export marketing activities.

Key Skills & Competencies

• Strong international marketing and negotiation skills
• Excellent communication and presentation skills
• Ability to build long-term customer relationships
• Strong follow-up and closing capability
• Market research and analytical skills
• Comfortable with international travel and exhibitions

Qualification & Experience

• Education: Graduate / Post Graduate (Marketing / International Business / Pharmacy preferred)
• Experience:
• 5–10 years in export marketing / international business development
• Pharma export marketing experience preferred

Preferred Profile

• Experience in pharmaceutical formulations export marketing
• Exposure to regulated & semi-regulated markets
• Existing overseas customer or distributor network is an advantage

Other Requirements

• Willingness to travel internationally
• Target-oriented and result-driven approach
• Ability to represent the company professionally at global platforms

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Work Location: In person