Portland Mercury Social Media Manager

Description:

Job Title: Social Media Manager
Location: Portland
Employment Type: Full-time, Permanent (Hybrid Work Schedule)
Reports To: Publisher
Company: Portland Mercury (a division of Noisy Creek)
Annual Salary: $70,000

Role Overview

The Portland Mercury is seeking a creative and strategic Social Media Manager to grow and engage our audience across multiple platforms. This role emphasizes developing and executing social media strategies, reporting on performance, and ensuring our voice resonates with Portland’s unique culture. The manager will also oversee content creation, including some video production, but the primary focus will be on building strategy, engagement, and reporting. This position works closely with both the editorial and sales teams to align audience development with journalistic and revenue goals.

Key Responsibilities

• Develop and execute social media strategies that increase reach, engagement, and loyalty across platforms (Instagram, TikTok, YouTube, Facebook, Bluesky, etc.).
• Monitor audience insights, analytics, and trends to inform strategy and adapt approaches.
• Collaborate with editorial teams to package reporting into platform-optimized posts, headlines, and visuals.
• Partner with the sales team to support branded content initiatives while maintaining editorial integrity.
• Shoot, edit, and publish video content as part of broader social strategy, with an emphasis on short-form storytelling.
• Track, analyze, and report on performance metrics to inform internal teams and guide content decisions.
• Engage directly with audiences through comments, shares, and conversation, maintaining the Mercury’s humor and cultural sensibility.
• Ensure consistency in tone, style, and messaging across all social media channels.

Requirements:

• Strong background in social media management with proven experience growing and engaging audiences.
• Expertise in analyzing performance data and turning insights into actionable strategies.
• Knowledge of social platform best practices, algorithms, and trends.
• Skilled at writing, editing, and packaging content for multiple platforms.
• Familiarity with creating short-form video content (Reels, TikToks, Shorts) and ability to collaborate with editorial/video contributors.
• Proficiency with tools like Adobe Premiere, Illustrator, Photoshop, or similar is a plus.
• Excellent organizational and time-management skills with the ability to juggle multiple projects.
• Strong interpersonal skills, creativity, and a sense of humor.

Benefits

• Health Insurance: Employer contributes toward medical, dental, and vision premiums
• Retirement Plan: SIMPLE IRA with employer matching contributions
• Paid Time Off: Seven paid holidays, two any-day paid holidays and vacation starting at two weeks in first year, increasing up to 4 weeks after 5 years
• Employee Assistance Program: Access to wellness and financial support services
• Flexible Spending Account (FSA): Options to set aside pre-tax funds for medical and dependent care expenses

Why Join Noisy Creek?

Aside from being an equal opportunity employer, we’re also a vibrant, creative team that believes the more diverse voices that are at the table, the better the conversation—and the work! We realize that not everyone receives the same professional or educational opportunities, so if you don’t meet all the above qualifications but still think you’d be a good fit, please consider applying. We welcome applicants from all backgrounds and particularly encourage applications from women, LGBTQ+, BIPOC, and other underrepresented communities. If you want to be part of a team where your skills and ideas are valued, we want to hear from you!

Additional Information:
This is a full-time, exempt position with flexibility for remote and in-office work. The typical schedule is Monday through Friday, with occasional evening or weekend coverage depending on social media needs.