PPC and Meta Ads Expert

Job Description:

We are seeking a highly skilled and results-driven PPC and Meta Ads Specialist with three to four years of proven experience in the management and optimization of paid advertising campaigns. The ideal candidate will be responsible for planning, executing, and overseeing paid campaigns across platforms, including Google Ads and Meta (Facebook and Instagram), as well as other digital channels, to increase web traffic, generate leads, and enhance conversion rates.

Key Responsibilities:

· Plan, create, and manage UK, USA PPC campaigns on Google Ads and Meta platforms (Facebook, Instagram).

· Conduct keyword research, audience targeting, and competitor analysis.

· Optimize campaigns for maximum ROI, improving CTR, conversion rates, and reducing cost per acquisition.

· Monitor daily performance of campaigns, budgets, and bids.

· Develop and test ad creatives, landing pages, and audience segments.

· Prepare weekly and monthly performance reports with insights and recommendations.

· Stay up to date with digital advertising trends, tools, and platform updates.

· Collaborate with the marketing team to align campaigns with business goals.

Perks & Benefits:

Competitive salary commensurate with experience.

Performance-based bonuses.

Opportunities for professional growth and training.

A collaborative and innovative work environment.

Annual dinner.

Annual trips.

Job Type: Full-time

Pay: Rs50,000.00 - Rs100,000.00 per month

Application Question(s):

1. How much experience do you have with Meta/Google Ads and social media management?

2. What is your expected salary?

4. What is your area of residence in Lahore?

5. What is your notice period, and what is the reason for switching?

Job Type: Full-time

Pay: Rs50,000.00 - Rs100,000.00 per month

Work Location: In person