PPC Expert

Job Summary:

We are looking for a highly skilled and experienced PPC Expert to manage and optimize paid media campaigns across multiple platforms, including Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and other networks. The ideal candidate should have a strong analytical mindset, hands-on experience with large ad budgets, and exceptional communication skills to manage international clients effectively.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta, LinkedIn, and other ad networks.
• Conduct in-depth keyword research, audience segmentation, and competitor analysis.
• Manage campaign budgets, A/B testing, and bid strategies to maximize ROI.
• Develop performance reports with insights and recommendations.
• Collaborate closely with creative, content, and account management teams to align paid strategies with business goals.
• Stay updated on the latest trends, tools, and best practices in paid media.
• Communicate directly with clients to discuss campaign performance and suggest strategic improvements.

Requirements:

• Minimum 7 years of experience in PPC campaign management (Google, Meta, LinkedIn, etc.).
• Proven track record of managing high-budget campaigns with measurable ROI.
• Deep understanding of keyword research tools, conversion tracking, and analytics.
• Strong analytical and reporting skills (Google Analytics, Data Studio, etc.).
• Excellent verbal and written communication skills.
• Experience in agency environments and handling international (US/UK) clients preferred.
• Google Ads and Meta certifications will be a plus.

Preferred Skills:

• Experience with eCommerce, lead generation, and performance marketing.
• Knowledge of SEO principles, conversion rate optimization, and landing page best practices.
• Familiarity with automation tools and scripts for campaign optimization.

Job Type: Full-time

Work Location: Remote