PPC Expert

We are seeking a hands-on Paid Media Specialist to manage paid advertising across multiple restaurant brands. This role requires daily work inside Meta Ads Manager, building campaigns, testing creatives, optimizing budgets, and reporting on performance. Experience with Google Ads and other paid channels is a plus.

Key Responsibilities

• Manage end-to-end paid media campaigns, primarily on Meta (Facebook & Instagram)
• Develop campaign structures, audience targeting, and budget allocation across multiple brands
• Execute creative testing strategies and analyze performance data
• Set up and manage tracking systems including Meta Pixel, Conversions API (CAPI), and UTM tracking
• Monitor and report on key performance metrics including ROAS, CPA, and revenue attribution
• Scale successful campaigns while maintaining performance
• Manage Google Ads campaigns when required

Requirements

• 2–4 years of hands-on paid media experience, primarily with Meta Ads
• Proven experience managing ad spend with measurable results
• Strong understanding of Meta Ads structure (CBO vs ABO, audience segmentation, creative rotation)
• Experience with Meta Pixel setup, CAPI, and attribution tracking
• Ability to manage budgets across multiple brands simultaneously
• Google Ads experience is a strong plus
• Experience with TikTok Ads or other paid social platforms is a bonus
• Experience working with hospitality, restaurant, or local business advertising is preferred but not required

Job Details

• Salary: Up to USD 500
• Shift Timing: 3:00 PM – 12:00 AM

How to Apply

Apply directly here or send your resume to hr@unisoftwares.com
OR
WhatsApp your CV to 0301 9069539

Job Type: Full-time

Pay: Up to Rs275,000.00 per month

Ability to commute/relocate:

• Lahore Johar Town: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How many years of hands-on experience do you have managing Meta (Facebook & Instagram) Ads?
• What is the highest monthly ad budget you have personally managed, and what key results did you achieve (e.g., ROAS, CPA, leads, or revenue)?

Work Location: In person