PPC & Google Ads Specialist

Full job description

Job Description: Certified PPC & Google Ads Specialist

Location: Lahore, Pakistan

Overview:

We are seeking an experienced and certified PPC (Pay-Per-Click) and Google Ads Pro with a minimum of 2-3 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns across various platforms. The ideal candidate is not only skilled in campaign management but also possesses a deep understanding of digital marketing strategies, analytics, and conversion optimization. As a key member of our marketing team, you will be responsible for driving targeted traffic, maximizing ROI, and contributing to the overall growth of the company.

Responsibilities:

1. Campaign Strategy and Planning:

- Develop comprehensive paid advertising strategies aligned with business goals and target audience

- Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign planning

- Collaborate with cross-functional teams to align paid advertising efforts with overall marketing initiatives

2. Campaign Execution:

- Create and set up paid ad campaigns across platforms especially on Google Ad campaigns along with paid search landing pages

- Write compelling ad copy and design engaging ad creatives that resonate with the target audience

- Implement effective bidding strategies, targeting options, and ad placements to optimize

campaign performance

3. Monitoring and Optimization:

- Continuously monitor campaign performance metrics such as CTR, CPC, CPA, ROAS, and more.

- Analyze data to identify trends, insights, and areas for improvement

- Adjust campaign parameters, budgets, and targeting to achieve optimal results

4. Conversion Optimization:

- Collaborate with the web development team to ensure effective optimizations efforts and user experiences that enhance conversion rates

- Implement A/B testing strategies to optimize ad creatives, landing pages, and other campaign elements

5. Budget Management:

- Manage and allocate budgets effectively across various campaigns and platforms

- Monitor spending to ensure campaigns are within budget and provide regular budget utilization reports

6. Reporting:

- Generate regular and ad-hoc reports on campaign performance, providing insights and

recommendations for improvement

- Present performance reports to stakeholders, clearly communicating the impact of paid

advertising efforts on business goals

7. Stay Current with Industry Trends:

- Stay up-to-date with the latest trends, tools, and best practices in paid advertising and digital marketing

- Identify opportunities to incorporate emerging platforms or techniques into the advertising strategy

Qualifications:

- Certified Google Ads, Search Advertising and Analytics Expert

- Minimum of 2-3 years of experience in planning, executing, and optimizing Google and other paid advertising campaigns

- Strong understanding of digital marketing principles and strategies

- Excellent analytical, problem-solving, and communication skills

- Proven track record of driving successful paid advertising campaigns and achieving targeted KPIs

- Ability to work in a fast-paced, dynamic environment and manage multiple campaigns simultaneously

Job Type: Full-time

Working Days: Monday to Friday

Shift Timing: 3PM to 1AM

Job Type: Full-time

Application Question(s):

• How many years of hands-on experience do you have managing Google Ads campaigns.
• What is the average monthly ad budget you’ve managed in your recent PPC campaigns?
• Which of the PPC/digital marketing tools have you worked with?
• Are you available to work from 3:00 PM to 1:00 AM (Pakistan Standard Time), Monday to Friday?

Work Location: In person