PPC Manager

Key Responsibilities

• Develop, execute, and manage PPC campaigns across Google Ads, Microsoft Ads, Facebook/Instagram, LinkedIn, and other relevant platforms
• Conduct keyword research, competitor analysis, and audience targeting
• Monitor performance daily and optimize bids, budgets, and ad creative
• Create A/B tests for ad copy, landing pages, and audience segments
• Track and analyze KPIs such as CPA, ROAS, CTR, CVR, and LTV
• Build and maintain reporting dashboards
• Collaborate with content, design, product, and sales to align messaging and drive funnel efficiency
• Stay current with industry trends, platform updates, and emerging paid media opportunities

Requirements

• 2–5+ years of hands-on PPC/paid media management experience
• Strong knowledge of Google Ads (Search, Display, Shopping), Meta Ads, and/or LinkedIn Ads
• Proven ability to manage budgets and scale campaigns profitably
• Proficiency in Google Analytics, Tag Manager, and conversion tracking
• Solid understanding of attribution models and audience segmentation
• Excellent analytical skills and comfort working with data
• Strong communication and project-management skills
• Agency or high-growth startup experience is a plus

Job Type: Full-time

Pay: Rs70,000.00 - Rs150,000.00 per month

Work Location: In person