PPC Specialist

Job Title: PPC Specialist (Pay-Per-Click Advertising Expert)

About the Role

We are looking for a PPC Specialist with Fresher–2 years of hands-on experience in planning, executing, and optimizing paid advertising campaigns. The ideal candidate should be able to deliver ROI-driven campaigns across platforms like Google Ads, Bing, Meta Ads, LinkedIn Ads, and other paid media channels.

Key Responsibilities

• Plan, create, and manage PPC campaigns on Google Ads, Bing, Meta (Facebook/Instagram), LinkedIn, etc.
• Conduct keyword research, competitor analysis, and audience targeting.
• Write compelling ad copies and coordinate with the design team for creatives.
• Monitor campaign performance, optimize for CTR(Click through rate, conversions, and ROI.
• Manage campaign budgets and ensure cost efficiency (CPC, CPA targets).
• Provide detailed performance reports and insights to clients and account managers.
• Stay updated with latest trends and changes in PPC platforms.

Requirements

• Fresher–2 years of proven experience in PPC campaign management.
• Strong knowledge of Google Ads (Search, Display, Shopping, YouTube), Meta Ads, and LinkedIn Ads.
• Certification in Google Ads / Meta Ads preferred.
• Proficiency in tools like Google Analytics, Google Tag Manager, SEMrush, Ahrefs.
• Strong analytical and data interpretation skills.
• Ability to work closely with SEO and account management teams.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹27,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Internet reimbursement
• Paid time off
• Provident Fund

Work Location: In person