PPC Specialist

We are looking for a skilled and analytical PPC Specialist to join our marketing team. The ideal candidate should have hands-on experience in managing paid ad campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms. You will be responsible for driving qualified traffic, optimizing ad performance, and ensuring maximum ROI for every campaign.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Facebook, Instagram, and other ad networks.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaigns for ROI, CTR, and conversion rate improvements.
• Perform A/B testing on ad creatives, copy, and landing pages.
• Monitor daily performance metrics to understand campaign performance and areas for improvement.
• Collaborate with the design and content teams to develop effective ad creatives.
• Track, analyze, and report on campaign performance using Google Analytics and other tools.
• Stay updated with the latest PPC trends, bidding strategies, and digital marketing best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of proven experience in PPC campaign management.
• Strong knowledge of Google Ads, Meta Ads Manager, and analytics tools.
• Good understanding of conversion tracking, pixel setup, and retargeting strategies.
• Experience with A/B testing, bid management, and performance optimization.
• Excellent analytical, communication, and problem-solving skills.

Job Types: Full-time, Permanent