PPC Specialist

PPC Specialist (Chicago, IL | Hybrid: Office + Remote)

Company: Midwest Custom Print
Compensation: $28.00 – $50.00 per hour
Location: Chicago, IL (Hybrid — Office & Remote)
Job Type: Contract (5–10 hours per week)
Schedule: Flexible / Choose Your Own Hours / On-Call

Midwest Custom Print is seeking a highly skilled PPC Specialist to manage and optimize paid advertising campaigns that drive traffic, leads, and conversions across search engines and social media platforms. This is a part-time contract role (5–10 hours weekly) with the flexibility to work both in-office and remotely, depending on project needs.

Responsibilities

• Develop, launch, and manage PPC campaigns across:
• Google Ads
• Bing Ads
• Facebook Ads (Meta Ads Manager)
• Instagram Ads
• YouTube Ads
• Conduct keyword and audience research, competitive analysis, and segmentation to maximize campaign performance.
• Optimize campaigns for ROI, CTR, CPA, ROAS, and overall conversion results.
• Build and manage conversion tracking using Google Tag Manager, Meta Pixel, UTM parameters, and platform tracking tools.
• Perform A/B testing on ads, landing pages, bidding strategies, and audiences.
• Provide weekly or bi-weekly performance reports with insights and recommendations.
• Manage remarketing and retargeting campaigns across Google, Meta, and YouTube.
• Collaborate with the marketing team to align PPC with SEO, email, and content initiatives.
• Stay current with trends, updates, and best practices in paid media.

Qualifications

• Google Ads Certification required (Search minimum).
• Proven experience managing PPC campaigns across Google, Facebook/Instagram, and YouTube.
• Strong understanding of paid social strategies, including audience building and funnel targeting.
• Experience with Google Tag Manager, Meta Pixel, event tracking, and conversion setup.
• Knowledge of CRO and A/B testing strategies.
• Familiarity with eCommerce funnels is a plus.
• Strong analytical and report-building skills.
• Excellent communication and ability to work both independently and with a team.
• Agency experience preferred but not required.

Job Type

Contract — 5–10 hours per week

Benefits

• Flexible schedule
• Hybrid (office + remote)
• Choose your own hours
• On-call availability
• Opportunity to work with a fast-growing print & marketing company

Job Types: Part-time, Contract

Pay: $28.00 - $50.00 per hour

Expected hours: 5 – 10 per week

Work Location: Hybrid remote in Chicago, IL 60608