PPC Specialist

Job Post Summary

Date Posted: 25 January 2026

Job Title:

PPC Specialist – B2B Tech

Company Overview:

IBIX Global Tech is a fast-growing IT solutions provider operating across Saudi Arabia, UAE, and Pakistan, delivering end-to-end technology solutions that drive digital transformation.

We specialize in Web & Mobile App Development, CRM/ERP Systems, Cybersecurity, Cloud Computing, and IT Infrastructure, with a strong focus on B2B technology solutions. Our marketing team plays a critical role in driving qualified leads and pipeline growth through performance-driven digital campaigns.

Job Description:

We are looking for a PPC Specialist with 1–3 years of experience in B2B tech marketing to manage and optimize paid advertising campaigns across search and paid media platforms.

This role is focused on generating high-quality B2B leads, improving cost efficiency, and supporting sales pipeline growth through data-driven paid acquisition strategies.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across:
• Google Ads (Search, Display)
• LinkedIn Ads (B2B Lead Generation)
• Manage keyword research, audience targeting, and ad copy testing
• Optimize campaigns for CPL, MQLs, and ROI
• Monitor daily budgets, bids, and performance metrics
• Conduct A/B testing on ads and landing pages
• Track and analyze campaign performance using GA4 & conversion tracking
• Collaborate with content, SEO, and sales teams to align paid campaigns with funnel goals
• Prepare performance reports and actionable insights

Requirements:

• 1–3 years of hands-on PPC experience (B2B Tech is mandatory)
• Strong expertise in Google Ads
• Experience running LinkedIn Ads for B2B lead generation
• Solid understanding of B2B marketing funnels & lead qualification
• Knowledge of keyword research, audience segmentation, and bid strategies
• Familiarity with GA4, GTM, and conversion tracking
• Strong analytical and optimization skills

Nice to Have:

• Experience with SaaS or IT services marketing
• Exposure to Account-Based Marketing (ABM)
• Basic understanding of CRO & landing page optimization

Perks & Benefits:

At IBIX, we don’t just offer jobs — we build digital marketing careers.

• Competitive salary package
• Work on international B2B tech accounts
• Exposure to GCC, UAE & enterprise clients
• Opportunity to manage scalable ad budgets
• Learning & certification support (Google, LinkedIn, etc.)
• Growth opportunities within performance marketing & strategy teams

Job Details:

• Location: Block 4, Gulshan-e-Iqbal, Karachi
• Timings: 11:00 AM – 8:00 PM
• Work Type: Full-time | Onsite
• Job Type: Permanent

Job Type: Full-time

Application Question(s):

• What is your expected monthly salary package (PKR)?
• What is your current/last monthly salary package (PKR)?
• Which B2B tech PPC campaigns have you managed (Google/LinkedIn)?
• How do you optimize campaigns for lead quality, not just clicks?
• Are you able to commute to our office in Block 4, Gulshan-e-Iqbal? (11:00 AM – 8:00 PM)

Work Location: In person