PR & Digital Executive

We’re Hiring – PR & Digital Executive

NASA Autocare is looking for a creative, proactive, and digitally driven PR & Digital Executive to join our marketing team.

The ideal candidate should have a strong understanding of influencer marketing, social media content, creative execution, and online community management.

Key Responsibilities:

• Plan and prepare monthly influencer lists according to the allocated marketing budget and campaign objectives.
• Research, shortlist, coordinate, and manage relevant influencers and content creators.
• Prepare influencer briefs and ensure all scripts are accurate, on-point, and aligned with the respective product, brand messaging, and campaign objectives.
• Review influencer scripts and content before execution to ensure correct product features, benefits, and usage are communicated.
• Plan and manage creative content for all digital platforms, including static posts, carousels, reels, and other social media creatives.
• Develop content ideas and briefs for the design team and ensure creative execution is aligned with the brand's visual identity and communication strategy.
• Plan, coordinate, and execute in-house video content, including content ideas, scripts, shot requirements, and overall execution.
• Manage the monthly social media content calendar and ensure content is planned and executed according to timelines.
• Handle community management across all social media platforms, including responding to comments, messages, product queries, and customer interactions while maintaining the brand's tone of voice.
• Monitor social media conversations, audience feedback, and emerging content trends to identify new opportunities for the brand.
• Manage influencer communication, follow-ups, content timelines, product dispatch coordination, and campaign deliverables.
• Monitor influencer and digital content performance and prepare basic campaign reports and insights.
• Support PR activities, brand collaborations, digital campaigns, and other marketing initiatives.

What We’re Looking For:

• Strong understanding of social media platforms and digital content trends.
• Creative mindset with the ability to develop content ideas and concepts.
• Excellent communication, coordination, and follow-up skills.
• Strong attention to detail, especially in scripts and product communication.
• Ability to manage multiple campaigns, influencers, and content timelines simultaneously.
• Basic understanding of digital marketing, influencer marketing, and PR.
• Experience in social media, digital marketing, PR, or influencer management will be preferred.

Location: Karachi
Position: PR & Digital Executive

Interested candidate may also apply on hr@nasachemicals.com

If you live and breathe social media, understand content, and know how to turn ideas into engaging digital campaigns, we want to hear from you.

Work Location: In person