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PR & Event Manager - KSA

Riyadh, Saudi Arabia

Position

PR & Event Manager - KSA

Profile

Position Purpose

The KSA PR & Events Manager is responsible for overseeing and implementing the SEPHORA MIDDLE EAST PR strategy in KSA – Sephora’s fastest growing market and a strategic, prominent region.

Build relations with key influencers and KOLs and establish new partnerships that are relevant for the brand in the local Saudi market. She/he will also be responsible for liaising with third party partners to execute plans, events, and activities in KSA in line with the brand DNA.

Key Accountabilities

PR ACTIVITIES:

  • Overseeing the implementation of PR campaigns / strategy in KSA and developing key commercial relationships in KSA
  • Analysis and tracking of PR campaigns and reporting results to PR & Events Director
  • General administration including management of the KSA press budget in liaison with the PR & Events Director and regional team
  • Maintain a keen understanding of trends, the latest PR/social media advancements and relevant campaigns and make appropriate recommendations regarding PR communication strategy surrounding them
  • Ensuring all communication fits the Sephora Middle East brand image and relays the appropriate message
  • Collaborate with the Pro team in KSA to secure relevant PR opportunities for them with influencers and media in alignment with the business priorities
  • Identify key moments relevant to the market to talk about the brand

EVENTS MANAGEMENT

  • Liaise with event agency partners to execute plans and activities for Sephora Middle East KSA events in line with the brand DNA
  • Assess and identify key opportunities for sponsorships and other partnerships and manage relations with third parties

INFLUENCER MARKETING

  • Leverage existing influencer and talent relationships and cultivate new contacts
  • Identify, establish and manage on-going influencer programs
  • Build strong relationships with social influencers through seeding programs and regular communication
  • Research and identify key influencers, talents and KSA based media in designated verticals
  • Secure and negotiate earned placements including reviews, news items, giveaways, video segments, etc. in alignment with the business priorities
  • Tracking company and campaign mentions with influencers and distributing internally.
  • Work on purpose led activations and create meaningful partnerships and activations.

Skills, Experience and Personality

SKILLS:

  • Microsoft PowerPoint & Excel
  • Excellent presentation skills
  • Able adapt him/herself to any situation
  • Excellent communication skills
  • Strong data analytical skills- curiosity to work with new tools and able to derive key strategic decisions

COMPETNCIES & CHARACTER

  • Responsiveness and ability to manage multiple actions at once
  • A creative mind partnered with the ability to find the best practical solutions
  • Vast knowledge of social media
  • Ability to build strong relationships with key people / influencers or organizations
  • High level of energy, enthusiasm, and motivation

WORK EXPERIENCE

  • Minimum 5+ years’ experience of PR/Events either agency or client side. Managerial experience preferred.
  • Proven experience in coordinating and managing effective PR campaigns through various channels
  • Experience necessary in a media, beauty, or retail environment (knowledge of beauty sector would be a plus)

LANGUAGES

  • Arabic mandatory + English

SEPHORA
MAISON

Sephora’s stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969.
The House provides a superior selection of quality products and always keeps pace with the latest trends.
The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn.
With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients.
At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world.

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