Principal Marketing Officer

• Develop and implement comprehensive marketing and communication strategies and annual plans.
• Supervise marketing campaigns for all services and events, ensuring effectiveness and impact.
• Lead strategic partnerships and coordinate contracts and agreements with local and international entities.
• Oversee the creation of promotional materials and ensure corporate identity compliance.
• Guide and support the Marketing team to deliver high-quality outcomes.
• Manage website and social media content, ensuring quality and engagement.
• Monitor marketing performance, analyze results, and prepare reports with recommendations.
• Organize community, cultural, and promotional events locally and internationally with the related departments and partners.
• Support sponsorship and funding initiatives to enhance Library programs.
• Develop and execute a comprehensive SEO strategy to improve the Library’s online visibility, organic search rankings, and website traffic.
• Lead the Library’s Corporate Social Responsibility (CSR) initiatives, including developing and implementing community-focused programs and partnerships.
• Coordinate with relevant stakeholders to ensure CSR activities align with the Library’s mission and the broader goals of Dubai's government.
• Manage the communication and promotion of CSR initiatives across all marketing channels.
• Track, measure, and report on the impact of all CSR and SEO efforts.
• Perform other related duties as assigned by the direct supervisor.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• 5-7 years of progressive experience in marketing and communications activities, with proven experience in SEO management and CSR initiatives.