Product and Content Marketing Manager

Hudson, United States

Product and Content Marketing Manager

About Us

We are a privately held family-owned high-growth company with over 75 years of continuous success and servicing various health and wellness-based markets. Driven by our core values and exceptional customer service, we are the industry leader in health and wellness distribution. With our various divisions and specialty services, we are delivering and producing change that is benefiting our customers, clients, and their patients.

Our Marketing & Customer Technology teams are growing and are the cornerstone to many strategic sales initiatives. Because of this, we are looking to expand the team with forward-thinking and highly creative and technology-savvy team members.

The Role

Ready to fuel growth? As our Product and Content Marketing Manager, you'll be the creative force behind compelling product and merchandizing stories and go-to-market strategies that drive real results. You'll craft content that powers product launches, empowers sales teams, and creates memorable customer experiences.

In this role, you'll partner directly with Sales, Revenue, and Product teams to create marketing content that doesn't just inform—it converts. You'll own the content strategy that bridges the gap between what we build and how our customers experience it.

What Makes You Right for This Role

You're our ideal candidate if you're a strategic storyteller who thrives on turning complex product features into compelling narratives. You love collaborating across teams, have a knack for seeing the bigger picture, and get energized by building campaigns that move the needle.

You'll Excel Here If You:

Are naturally curious about everything
Enjoy the challenge of making technical concepts accessible and engaging
Thrive in collaborative environments where your ideas can shape strategy
Are motivated by measurable results and continuous improvement
Have a creative approach to problem-solving and campaign development

Key Responsibilities

Process: Proficiently write in diverse copy styles across critical deliverables. You'll analyze problems, anticipate consequences, and eliminate obstacles to complete projects successfully. Concept and collaborate on campaign ideas with a creative team while working on multiple projects. Manage and prioritize projects within timelines for project milestones.

Work: Craft concepts and execute a strategy based on established voice and tone for various products, platforms, and campaigns.

Optimization: You will collaborate with your manager and lead your direct report(s) as well as a cross-functional project team focused on optimizing content across various platforms to ensure revenue growth and search optimization.

Merchandise: Collaborate with multiple teams to ensure product listings are published, enhanced and enriched in accordance with our established style guide. Review product listings, flow, keywords, campaigns, and more to ensure that the most appropriate search results are presented to clients when leveraging on our platforms.

People: You will lead the team responsible for crafting content for our various channels and you will serve as a mentor in their employment journey providing guidance, critique and more.

Required Qualifications

Education & Experience Foundation

Bachelor's degree in Marketing, Communications, Business, or related field that gave you the fundamentals—but it's what you've built since then that really matters

Your Marketing Journey

3-5 years where you've proven that great product and content marketing isn't just about pretty campaigns—it's about driving real revenue business results
A portfolio of successful campaigns that didn't just launch, but landed with measurable impact
Battle-tested experience collaborating across departments in environments where "fast-paced" is an understatement, not a buzzword
Hands-on experience orchestrating copy and product messaging within omnichannel ecommerce operations—you know that selling online today means mastering everything from your own platform to the complex ecosystems of Amazon, Walmart, and beyond
The technical skills to back up your strategic thinking, because in ecommerce, execution is everything

Skills & Competencies

Strategic Thinking: Ability to connect high-level business objectives with tactical content execution
Creative Storytelling: Exceptional writing skills with ability to craft compelling narratives from technical product information
Project Management: Strong organizational skills with ability to manage multiple campaigns simultaneously
Analytical Mindset: Proficiency with marketing analytics tools and data-driven decision making
Collaboration: Excellent interpersonal skills and experience working with diverse stakeholders

Technical Requirements

Proficiency with marketing automation platforms (Salesforce, Emarsys, etc.)
Experience with content management systems and design tools
Experience with modern SEO principles and AI-enhanced content optimization strategies
Knowledge of social media marketing and digital advertising platforms
Basic understanding of HTML/CSS is a plus

What We Offer

Compensation & Benefits

Competitive salary with performance-based bonus structure
Comprehensive health, dental, and vision insurance
401(k) retirement plan with company matching
Generous paid time off policy
Paid Charity Days for meaningful volunteer work in your community

Wellness & Development

World-class on-site fitness center at our corporate headquarters featuring personal training and comprehensive health programs
Professional development assistance with personalized career path planning and growth opportunities
Leadership Growth Team - "Mountain Climbers" program for high-growth, driven employees seeking advanced leadership opportunities

Culture & Community

Inside The Box Teams - Join committees focused on company culture, environmental sustainability, and charitable initiatives
Collaborative, innovation-focused work environment where your ideas shape our direction
Opportunity to make a direct impact on product marketing strategy at a rapidly growing company

Job Type: Full-time

Pay: $65,000.00 - $70,000.00 per year

Benefits: