Product Manager

Job description:

Job Title: Product Manager – Niche Market Marketing Strategies (Medical Sector)

Role Overview:

We are seeking an experienced and dynamic Product Manager to lead the development and execution of marketing strategies for proprietary niche medical products and solutions. This role requires a good understanding of the North America healthcare landscape, strategic thinking, and hands-on collaboration to drive growth and engagement in specialized medical markets.

Key Responsibilities:

1. Market Research & Analysis:

• Conduct in-depth research to identify niche opportunities in the medical field, including emerging trends, patient needs, and regulatory requirements.
• Analyze competitive landscapes to inform marketing strategies for targeted audiences, such as healthcare professionals, clinics, and underserved patient groups.

2. Marketing Strategy Development:

• Develop and implement data-driven marketing strategies tailored to specific medical specialties or patient populations.
• Craft compelling value propositions and messaging frameworks aligned with healthcare compliance and best practices.
• Collaborate with sales and marketing teams to create campaigns that engage healthcare professionals and patients.

3. Product Positioning & Launch:

• Lead go-to-market strategies for niche medical products, ensuring alignment with broader business goals and regulatory standards.
• Create detailed product marketing materials, including case studies, white papers, and patient/clinician guides.
• Work with creative teams to produce high-quality, impactful content that resonates with medical audiences.

4. Cross-functional Collaboration:

• Partner with product development, clinical teams, and regulatory affairs to ensure products meet market needs and compliance requirements.
• Act as the voice of the customer, integrating feedback from healthcare providers and patients into product development and marketing initiatives.

5. Performance Tracking & Optimization:

• Define KPIs and success metrics for medical marketing initiatives, including patient engagement and healthcare provider adoption rates.
• Analyze performance data and provide actionable insights to refine strategies.
• Regularly report on outcomes to stakeholders and recommend areas for improvement.

Qualifications:

• 5+ years of experience in product management or marketing, preferably in the healthcare or medical device industry.
• Demonstrated success in developing and executing marketing strategies for niche medical markets.
• Strong understanding of healthcare industry dynamics, including compliance (e.g., FDA, HIPAA), patient needs, and provider workflows.
• Excellent communication and storytelling skills, with the ability to simplify complex medical concepts for diverse audiences.
• Proficiency in marketing tools and analytics platforms.

Preferred Skills:

• Experience in medical field.
• Familiarity with medical product development.
• Knowledge of emerging healthcare technologies, such as AI in diagnostics or telehealth platforms.

Job Rewards and Benefits:

• Paid Leaves
• HR Bonus
• Inflation Bonus
• Promotion
• Increments
• Medical Coverage
• Leave Encashment
• Contributory Saving Plan (CSP)
• Transportation allowances only for female staff
• Complementary Food (Dinner) & Tea/Green Tea

Office Timing: 5:30 PM to 2:30 AM

Mesh Sq. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Ability to commute/relocate:

• Rawalpindi Asghar Mall: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Product Manager: 5 years (Required)

Location:

• Rawalpindi Asghar Mall (Required)

Work Location: In person

Job Type: Full-time

Pay: Rs150,000.00 - Rs250,000.00 per month

Work Location: In person