Product Manager

Job description:

Job Title: Product Manager – Niche Market Marketing Strategies (Medical Sector)

Role Overview:

We are seeking an experienced and dynamic Product Manager to lead the development and execution of marketing strategies for proprietary niche medical products and solutions. This role requires a good understanding of the North America healthcare landscape, strategic thinking, and hands-on collaboration to drive growth and engagement in specialized medical markets.

Key Responsibilities:

1. Market Research & Analysis:

Conduct in-depth research to identify niche opportunities in the medical field, including emerging trends, patient needs, and regulatory requirements.

Analyze competitive landscapes to inform marketing strategies for targeted audiences, such as healthcare professionals, clinics, and underserved patient groups.

2. Marketing Strategy Development:

Develop and implement data-driven marketing strategies tailored to specific medical specialties or patient populations.

Craft compelling value propositions and messaging frameworks aligned with healthcare compliance and best practices.

Collaborate with sales and marketing teams to create campaigns that engage healthcare professionals and patients.

3. Product Positioning & Launch:

Lead go-to-market strategies for niche medical products, ensuring alignment with broader business goals and regulatory standards.

Create detailed product marketing materials, including case studies, white papers, and patient/clinician guides.

Work with creative teams to produce high-quality, impactful content that resonates with medical audiences.

4. Cross-functional Collaboration:

Partner with product development, clinical teams, and regulatory affairs to ensure products meet market needs and compliance requirements.

Act as the voice of the customer, integrating feedback from healthcare providers and patients into product development and marketing initiatives.

5. Performance Tracking & Optimization:

Define KPIs and success metrics for medical marketing initiatives, including patient engagement and healthcare provider adoption rates.

Analyze performance data and provide actionable insights to refine strategies.

Regularly report on outcomes to stakeholders and recommend areas for improvement.

Qualifications:

5+ years of experience in product management or marketing, preferably in the healthcare or medical device industry.

Demonstrated success in developing and executing marketing strategies for niche medical markets.

Strong understanding of healthcare industry dynamics, including compliance (e.g., FDA, HIPAA), patient needs, and provider workflows.

Excellent communication and storytelling skills, with the ability to simplify complex medical concepts for diverse audiences.

Proficiency in marketing tools and analytics platforms.

Preferred Skills:

Experience in medical field.

Familiarity with medical product development.

Knowledge of emerging healthcare technologies, such as AI in diagnostics or telehealth platforms.

Job Rewards and Benefits:

Paid Leaves

HR Bonus

Inflation Bonus

Promotion

Increments

Medical Coverage

Leave Encashment

Contributory Saving Plan (CSP)

Transportation allowances only for female staff

Complementary Food (Dinner) & Tea/Green Tea

Office Timing: 5:30 PM to 2:30 AM Night Shift

Job Type: Full-time

Pay: Rs150,000.00 - Rs250,000.00 per month

Work Location: In person