Product Manager

Primary Responsibility:

Strategic and planning

· Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning

· Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets

· Understanding the gap for feasibility with respect to formulation

· Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale

Functional

Core

· Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements

· Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD

· Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap

· Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testing

· Accountable for Product launch and communication

· Ensuring that the product is well received by the market and performs optimally under the user conditions

Internal process

· To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the marketplace till creation of defined first reference

· Ensuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design/NPD

· Ensuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP’s of the Product

· Coordinate with Marketing and support with technical inputs while preparing New Product Promotion material

· Ensure proper Pharma related documentation and certification as per regulatory guidelines

· Takes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the product

Key Result Areas:

· New customer acquisition

· Existing customer retention

· Customer feedback on product features

Time to successful of launch of new product variants or features

Competency Required:

Understanding of Product

Understanding of Project Management & its monitoring Tools

Problem Solving

Innovation

Drive for Consistent results

Quality and Service orientation

Educational and Experience requirements:

MBA/PGDM in Marketing

8-10 years of experience in Product Management

4-6 years of experience in a position of similar responsibility