Product Manager - Conversion Rate Optimisation and Growth

Reporting: Performance Vertical

Role Purpose

This is a high impact growth role with one clear mission. Turn traffic into revenue at scale.

The Product Manager will own conversion rate optimisation across all group websites and landing pages. Paid and organic traffic will be driven at scale into these experiences and this role is responsible for systematically increasing the percentage of visitors that convert into qualified leads and completed sales. Sitting at the intersection of performance marketing, communication strategy, UX/UI, data analytics, and CRO, this role will turn traffic into high-quality leads and revenue through fast, focused, and frictionless web experiences.

This is not a feature roadmap role. This is a commercial growth role. Success is measured in revenue uplift, conversion improvement, and commercial impact.

The role requires deep expertise in CRO best practices, experimentation, behavioural psychology, analytics, and rapid iteration. The Product Manager will work end to end from insight to hypothesis to test to rollout, in close partnership with design and engineering.

Key Responsibilities:

• Own conversion performance across all websites and landing pages for the group of companies.
• Act as the single point of accountability for visitor to lead conversion rates.
• Design and run a structured CRO program across key journeys and landing pages, from hypothesis and test design to execution and analysis; focussed on continuous revenue growth.
• Continuously test page layouts, messaging, CTAs, forms, and content hierarchy to lift conversion rates and reduce drop-offs.
• Ensure every landing page is tightly aligned with campaign objectives, target audience, and business goals.
• Identify friction points, drop offs, and behavioural bottlenecks across the funnel using quantitative and qualitative insights.
• Lead rapid experimentation through A/B testing and multivariate testing at scale.
• Use analytics and behavioural tools to diagnose funnel bottlenecks and identify improvement opportunities; interpret metrics such as CVR, CTR, bounce rate, scroll depth, form completion, and lead quality and turn them into concrete actions.
• Work hands on with design and engineering teams to build, test, launch, and iterate experiments.
• Work hands-on with heatmap and session replay tools (e.g., Microsoft Clarity, Hotjar) to understand real user behaviour; and with with CRO tools like VWO, Optimizely etc. to optimize conversion rates and build revenue.
• Ensure learnings are documented, shared, and translated into scalable improvements.
• Continuously optimise landing pages for paid traffic, organic traffic, and repeat users.
• Ensure all websites and landing pages are always accurate, relevant, compliant, and up to date.
• Own copy, layout, UX flow, forms, calls to action, trust signals, and micro interactions from a conversion perspective.
• Champion speed, clarity, simplicity, and trust across all digital experiences.
• Translate commercial goals into clear product requirements and execution plans.
• Balance short term revenue wins with long term conversion compounding.
• Collaborate closely with product, marketing, performance, SEO, analytics, technology and leadership teams.

Role Scope and Authority:

• This role has direct influence on group wide revenue performance.
• The Product Manager has authority to prioritise CRO initiatives based on revenue impact.
• This role is expected to challenge assumptions and push for evidence-based decisions.
• Execution is end to end from idea to live result.

Key Metrics and KPIs:

• Conversion rate improvement across key funnels.
• Revenue uplift directly attributable to CRO initiatives.
• Increase in leads generated per visitor.
• Reduction in funnel drop off rates.
• Speed of experimentation and learning velocity.
• Number of high-quality experiments launched and scaled.
• Return on traffic at scale across paid and organic channels.
• Website freshness accuracy and performance standards.

Experience and Background:

• 8-10 years of proven experience as a Product Manager or CRO Lead with direct ownership of revenue outcomes.
• Demonstrated track record of materially improving conversion rates at scale.
• Deep hands-on experience and expertise with CRO, analytics and behavioural tools; heatmap/session replay platforms (e.g., Hotjar, Microsoft Clarity, VWO, Optimizely etc.) and experimentation frameworks.
• Strong understanding of user psychology, decision making, and behavioural triggers.
• Comfortable working with high traffic environments and commercial pressure.
• Strong ability to translate data into clear actions and execution.
• Experience working closely with designers and engineers in fast moving teams.
• Highly commercial mindset with strong attention to detail.
• Ability to prioritise ruthlessly based on impact.

Personal Attributes:

• Obsessed with outcomes, not opinions.
• Commercially sharp and data driven.
• Relentless about improvement and learning.
• Comfortable being accountable for numbers.
• Hands on and execution-focused.
• Strong communicator who can influence across teams.
• High standards and ownership mindset.

What Success Looks Like

This role is ideal for someone who believes growth is engineered, not guessed, and who wants to directly own and drive revenue impact at scale.

Meaningful and sustained uplift in conversion rates across the group.

Clear and measurable revenue growth driven by CRO.

A disciplined experimentation culture that compounds results over time.

Websites and landing pages that are always optimised, current, and commercially effective.