Product Marketing Manager

About TMA

For more than 30 years, TMA Systems has helped 3,000+ organizations maintain 4.5 billion sq ft of space with WebTMA®, Eagle CMMS, MEX, EQ2 HEMS, and-most recently-Virtual Facility, our AI driven alert prioritization platform. We’re expanding our product marketing function to accelerate growth within our product portfolio. This role, reporting to the head of brand and product marketing, will be a key contributor in shaping TMA’s approach to go to market. This role has significant growth opportunity and will be highly visible in the organization.

What You’ll Do

• Turn market insight into advantage
  • Run win/loss, persona, and competitive research to nail the pains of facility, clinical‑engineering, and operations leaders in our core verticals.
  • Track CMMS/EAM trends-AI, IoT, mobility, and ESG-and feed insights to product and sales.
• Develop positioning for a multi‑product suite
  • Craft clear, differentiated messaging for WebTMA, Eagle CMMS, MEX, EQ2 HEMS, and new modules (e.g., alert prioritization via Virtual Facility) that ladders up to TMA’s “right‑fit, future‑proof” brand promise.
  • Keep the story tight across website, datasheets, demo scripts, and analyst decks.
• Master analyst perception
  • Own the quarterly briefing schedule with major analyst groups (Gartner, IDC, Verdantix, etc) and work with internal teams to ensure that our capabilities, value, and key differentiators are clearly articulated to the analyst community
• Enable revenue teams
  • Build and refresh battlecards, one‑pagers, and other product focused content as needed.
  • Provide content to support training-features, objection handling, competitive landmines- for Sales Enablement usage.
• Product launches and campaigns
  • Develop go‑to‑market plans for new modules, product enhancements, and integrations.
  • Support growth/campaign team with frequent updates on product changes, positioning, and audience insight.
• Be the connective tissue
  • Partner with Product, Rev Ops, Demand Gen, Customer Success, and our growing family of acquired teams to make sure product launches are executed successfully and align to defined KPSs

What You Bring

• 7+ years in B2B SaaS product marketing-bonus if in CMMS, EAM, or related industrial tech.
• Demonstrated success launching products or major features and equipping GTM teams to hit revenue goals.
• Strong storyteller who can translate API calls, mobile offline sync, and AI alert scoring into “so‑what” value for non‑technical buyers.
• Excellent project‑management chops-able to juggle multiple launches and still sweat the details.
• Collaborative mindset; you can switch from a roadmap call with Engineering to a customer reference interview without skipping a beat.
• Bachelor’s in Marketing, Business, Communications, or equivalent.