Product Marketing Manager (Inbound Leads)

Skills Required

Market Research

Content Strategy

Lead Generation

Digital Marketing

Data Analysis

Product Positioning

Marketing Automation

Funnel Management

Content Marketing

Ownership

Seeker Mindset

Passionate Towards Work

Extremely Ambitious

Unbeatable Work Ethics

Ability to comprehend

CRM Management

SEO/SEM Optimization

Customer Journey Mapping

Conversion Rate Optimization

Marketing Analytics Tools

• Spearhead comprehensive market research initiatives to identify emerging trends, competitor strategies, and target audience preferences, informing our product positioning and marketing strategies.
• Craft and execute a dynamic content strategy that resonates with our target audience, drives engagement, and nurtures leads through the sales funnel.
• Drive innovative lead generation campaigns across multiple channels, leveraging cutting-edge digital marketing techniques to capture and qualify high-quality prospects.
• Orchestrate sophisticated digital marketing initiatives, integrating various platforms and technologies to create seamless, personalized customer experiences.
• Conduct in-depth data analysis to measure campaign performance, identify optimization opportunities, and provide data-driven insights to inform marketing decisions.
• Develop compelling product positioning strategies that differentiate our offerings in the market, highlighting unique value propositions to drive customer acquisition and retention.
• Implement and manage advanced marketing automation workflows to streamline processes, improve efficiency, and deliver personalized communications at scale.
• Optimize our funnel management approach, identifying and addressing conversion bottlenecks to maximize lead-to-customer conversion rates and drive revenue growth.
• Spearhead innovative content marketing initiatives, creating and curating high-value content that educates, engages, and converts our target audience throughout their buyer's journey.

Medical insurance

Employee recognition program

Success ownership program

Free meals and snacks