Product Specialist

To drive growth, visibility, and adoption of the Sutures , Mesh & Clips portfolio by supporting sales, executing marketing initiatives, managing product lifecycle, and developing differentiation in a competitive, price-sensitive market segment.

The role demands strong execution discipline, commercial acumen, and understanding of surgical workflow to achieve sustainable market share.

Responsibilities

1.Product & Portfolio Management

• Manage end-to-end product portfolio covering absorbable and non-absorbable sutures, needles, and other specialty lines
• Conduct competitive benchmarking — pricing, features, packaging, and surgeon preferences.
• Support for fast moving codes , Monthly forecasting ,inventory management, and demand planning with SCM and QA teams.
• Assist in new product introduction (NPI /New Codes) , field rollout coordination .

2.Marketing & Field Support

• Design and execute marketing programs, sampling plans, and conversion trackers in collaboration with sales teams.
• Develop sales training materials, product brochures, clinical application guides, and objection-handling content.
• Execute low-cost, high-impact visibility initiatives (POS materials, surgeon kits, digital catalogues).
• Coordinate with KOLs, surgical faculty, and distributors for product trials and surgeon conversions.

3.Sales Enablement

• Deliver product training on monthly basis
• Field working with Sale team on Monthly basis
• Partner with regional sales teams to drive secondary sales growth and product adoption.
• Analyse primary vs secondary sales data to identify gaps, trends, and opportunities.
• Support field teams in institutional and tender decoding , providing product specifications and technical inputs.

4. Post-Market Feedback & Quality Interface

• Capture Product Complaint data as per SOP ; coordinate with QA for timely resolution.
• Collect and summarize surgeon/user insights for product feedback

5. Cross-functional Collaboration

• Work closely with Supply Chain, QA, Regulatory, and Sales teams to ensure product availability and compliance.
• Support in documentation and technical data required for regulatory or institutional submissions.