Programmatic Manager

Responsibilities:

• Create and manage a robust sales pipeline, actively identifying and pursuing new business opportunities.
• Build programmatic proposals that leverage WPP Media Solutions' proprietary solutions (AI, Creative solutions, advanced measurement, etc.) to address client needs and objectives.
• Cross-sell and upsell programmatic solutions to existing clients, expanding the scope of existing partnerships.
• Discover and close additional revenue streams from new clients, actively prospecting and building relationships.
• Achieve and exceed quarterly and annual revenue targets.

Relationship Management:

• Manage and sustain strong relationships with key agency partners, acting as a trusted advisor and strategic resource.
• Manage and sustain relationships with regional vendors, ensuring access to the best-in-class technology and inventory.
• Serve as the key point of contact (POC) between agency client teams and internal campaign management teams, facilitating seamless communication and collaboration.
• Proactively identify and resolve any issues or challenges that may arise during the campaign lifecycle.

Campaign Strategy & Execution:

• Collaborate with internal teams (Campaign Management, Analytics, Creative) to develop and execute effective programmatic strategies.
• Ensure campaigns are aligned with client objectives and are optimized for performance.
• Monitor campaign performance, analyze data, and provide regular reports and insights to clients and agency partners.
• Stay up to date on the latest trends and technologies in the programmatic advertising landscape.

Internal Collaboration:

• Work closely with the WPP Media Solutions leadership team to develop and implement sales strategies.
• Share best practices and insights with the broader team.
• Contribute to the development of new products and services.
• Provide feedback to product and engineering teams on platform enhancements and new features.

Role Requirements:

• Create & manage a sales pipeline.
• Build programmatic proposals leveraging the key elements of WPP Media Solutions' Proprietary Solutions (AI, Creative solutions, advanced measurement, etc...)
• Cross sell & upsell programmatic solutions to existing clients.
• Discover & close additional revenue streams from new clients.
• Manage and sustain agency relations.
• Manage & sustain relations with regional vendors.
• Be the key POC between agency client teams & campaign management teams.