Public Relations Coordinator

POSITION DESCRIPTION

Public Relations Coordinator

Objective:

The Public Relations Coordinator creates, plans, and oversees public relations and marketing initiatives for the museum and its programs. This position also oversees the use and rental of the museum’s public spaces, The Vault by Planters Bank gift shop, and the museum’s membership program.

The Public Relations Coordinator is a part-time, professional non-exempt staff position.

Level of Responsibility:

Reports to: Executive Director

Essential Functions & Responsibilities:

Public Relations and Marketing

• Promotes museum, shop, exhibits, events, programs, and other activities utilizing effective marketing techniques in conjunction with the Public Relations Plan.
• Creates and designs all promotional materials for the museum and its related programs.
• Composes and distributes press releases.
• Develops content for social media and explores new opportunities for community engagement.
• Maintains and updates all publications, websites, social media sites, and advertisements.
• Creates and distributes a regular calendar of programs.
• Serves on the Visioning Committee.

Public Space Management

• Promotes rental spaces in the Pennyroyal Area Museum and Woody Winfree Fire-Transportation Museum.
• Manages and maintains schedule for use of all rental spaces.
• Manages the physical retail space to ensure proper product placement and cleanliness.
• Monitors inventory in The Vault by Planters Bank and reorders inventory as needed. Records inventory adjustments when products are lost, damaged, or donated.
• Manages and updates products in the Point of Sale system and the online shop.
• Researches new merchandise to be sold in The Vault by Planters Bank that connects to the mission of MHHCC.
• Relieves and eliminates obsolete inventory in The Vault gift shop.

Membership & Donor Development

• Recruits and retains membership for MHHCC.
• Maintains accurate membership database.
• Enhances member benefits to encourage new members and to retain existing members.
• Oversees communication with members including, but not limited to, mailings and e-newsletter.

Visitor Services

• Performs basic visitor services duties in absence of visitor services staff or volunteers.

Qualifications and Essential Skills:

• Possesses a minimum of 3 years’ experience working in marketing, public relations, and/or related field
• Has demonstrated initiative in starting and accomplishing projects
• Demonstrates creativity in approach to graphic design and implementation of ideas
• Exhibits strong oral and written communication skills
• Exhibits a proficiency with computers including but not limited to Microsoft, Canva, graphic design software, a variety of social media platforms, and WordPress websites
• Is able to lift up to 25 lbs.

Standards of Performance:

Successful performance of the responsibilities listed above will be determined by:

• Meeting objectives set forth in the museum's strategic plan.
• Collaborating effectively with staff.
• Developing and increasing an active membership program.

Compensation, Schedule, & Benefits:

• Compensation: $18/hour working an average of 24 hours per week
• Schedule: Flexible 3 days a week from 9am-5pm
• Benefits: 3 days personal leave after three-month introductory period

Special circumstances may require additional hours. Working from home on occasion with prior approval may be considered.

Job Type: Part-time

Pay: $18.00 per hour

Expected hours: 24 per week

Benefits:

• Paid time off

Education:

• High school or equivalent (Preferred)

Experience:

• Public relations: 3 years (Preferred)
• Marketing: 3 years (Preferred)

Work Location: In person