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Public Relations Specialist I
Position Details
Position Information
Recruitment/Posting Title
Public Relations Specialist I
Job Category
URA-AFT Administrative
Department
Graduate School of Education
Overview
The Rutgers University Graduate School of Education (GSE) is dedicated to the study and improvement of education. The creation of knowledge about teaching and learning is central to our mission. We seek to ensure that all children and adults have access to high quality educational programs. As such, our work addresses the cognitive, social, organizational, cultural, linguistic, developmental, and policy dimensions of education. Our instructional programs are designed to produce graduates who become effective educational practitioners, transformative educational leaders, and accomplished educational researchers. Our partnerships and service contributions focus on New Jersey but extend to both national and global communities.
Posting Summary
Rutgers, The State University of New Jersey is seeking a Public Relations
Specialist I for The Graduate School of Education (GSE). This position will support its communications and marketing function and provide innovative and creative solutions to raise its profile and bolster enrollment. To achieve this, the Specialist must proactively monitor marketing trends, forecasting and implementing emerging technologies and platforms—such as AI-driven digital marketing Answer Engine Optimization (AEO)—to enhance recruiting and audience awareness.
Specialist I for The Graduate School of Education (GSE). This position will support its communications and marketing function and provide innovative and creative solutions to raise its profile and bolster enrollment. To achieve this, the Specialist must proactively monitor marketing trends, forecasting and implementing emerging technologies and platforms—such as AI-driven digital marketing Answer Engine Optimization (AEO)—to enhance recruiting and audience awareness.
Key duties of the position include:
- Multi-Channel Strategy: Support development and lead in the execution of a comprehensive communications strategy that integrates brand storytelling across the website, social media, publications, and digital campaigns.
- Content & Publication Management: Write and develop audience-specific content and manage the end-to-end production of major GSE publications, videos, and other projects.
- Website Maintenance: Manage the GSE website’s information architecture and content updates, ensuring compliance with university policies and optimizing for user experience and conversions.
- Digital Marketing Execution & Tactical Support: Provide end-to-end technical and creative support for digital marketing campaigns, including building email templates in Mailchimp/Salesforce, managing audience lists, and deploying tracking tools to ensure all initiatives are executed accurately.
- Public Relations & Brand Stewardship: Support the school’s public image by ensuring all visual and written materials meet university standards while enhancing the school’s public image and reputation.
- Social Media Management: Oversee daily activity across all social channels (Facebook, Instagram, LinkedIn, etc.), using management tools to drive engagement and monitor activity.
- Performance Analytics: Compile quarterly analytics reports across all digital channels and providing strategic recommendations for growth.
- Visual Design & Multimedia: Create high-impact visual assets—including infographics, flyers, and templates—to support school-wide events, courses, and programmatic goals.
- Event Management and Support: Execute high-profile events to attract prospective students, faculty, and/or donors; collaborate with internal teams to provide communications, promotional materials, and support for school-level events.
- Operational Execution: Manage project timelines, content calendars, and department administrative functions, including budget monitoring and research on industry trends, and other duties as assigned.
FLSA
Nonexempt
Grade
05
Salary Details
Minimum Salary
68278.480
Mid Range Salary
84393.980
Maximum Salary
100509.480
Offer Information
The final salary offer may be determined by several factors, including, but not limited to, the candidate’s qualifications, experience, and expertise, and availability of department or grant funds to support the position. We also take into consideration market benchmarks, if and when appropriate, and internal equity to ensure fair compensation relative to the university’s broader compensation structure. We are committed to offering competitive and flexible compensation packages to attract and retain top talent.
Benefits
Rutgers provides a comprehensive benefits package to eligible employees. The specific benefits vary based on the position and may include:
- Medical, prescription drug, and dental coverage
- Paid vacation, holidays, and various leave programs
- Competitive retirement benefits, including defined contribution plans and voluntary tax-deferred savings options
- Employee and dependent educational benefits (when applicable)
- Life insurance coverage
- Employee discount programs
Position Status
Full Time
Working Hours
Standard Hours
37.50
Daily Work Shift
Work Arrangement
Consistent with the current application of Rutgers Policy 60.3.22 or the applicable provisions of relevant collective negotiations agreements, this position may be eligible for a hybrid work arrangement. Flexible work arrangements are not permanent, subject to change or discontinuation, and contingent on the employee receiving approval in the FlexWork@RU Application System.
Union Description
URA-AFT Administrative
Payroll Designation
PeopleSoft
Seniority Unit
Terms of Appointment
Staff - 12 month
Position Pension Eligibility
ABP
Qualifications
Minimum Education and Experience
- Bachelor’s degree, preferably in marketing, communications, public relations, journalism, or an equivalent combination of education and/or experience that demonstrates skill, knowledge, and understanding, as appropriate, of public relations, promotions, event design and production, marketing, hospitality, proofreading, writing, editing, public communications, organization, coordination, and project management.
- A minimum of two (2) years of demonstrated professional experience in marketing and communications, public relations, website content management, multimedia production, digital content creation, creative writing, or e-mail marketing.
Certifications/Licenses
- A valid driver’s license would be required for this position.
Required Knowledge, Skills, and Abilities
- Knowledge of graphic design, video/audio production, website management, and related software such as Adobe Express, Canva, Drupal, WordPress, and Adobe Creative Suite.
- Strong creativity and marketing skills.
- Ability to generate multiple and varied ideas.
- Excellent organizational and time management skills.
- Excellent verbal and written communications skills, including hands-on editorial experience in print and web content development and production.
- Familiarity with current concepts, tools, and production processes for both print and web communications.
- Effective presentation skills and client relation.
- Detail oriented with strong planning and problem-solving skills.
- Diplomatic, tactful, and ability to maintain confidentiality.
- Keen eye for detail and ability to produce high-quality content.
- Ability to manage entire process from ideation to realization. and many moving parts, including the timeline, production, interactions, and full lifecycle of projects.
- Ability to work with a team and independently; ability to be self-motivated.
- High degree of independent thinking and the ability to prioritize and manage multiple projects simultaneously.
- Ability to report work orally or in writing to supervisor as required.
- Skills in Microsoft PowerPoint, Excel, Word, and Office 365, Google Products and
- Social Media tools.
- Familiarity with CRM platforms including Salesforce and its associated Marketing Cloud and/or ability to learn and utilize the software.
Preferred Qualifications
- Three or more years of experience.
- Experience managing website redesign projects, including mapping content/structure and retooling content for new web environment.
- Familiarity and experience with AEO.
- Familiarity with e-mail marketing tools such as Mailchimp.
- Experience managing engagement and content of professional social media accounts using a social media management tool such as Sprout or Hootsuite.
- Familiarity with paid Digital Marketing campaigns including Google display, Meta, instant forms, and promoted posts on Meta and LinkedIn platforms.
Equipment Utilized
- Drupal content management system, WordPress.
- Canva, Adobe Express, and other web-based design tools.
- Adobe Cloud products, including some basic video and audio editing
- Microsoft Outlook, Teams, PowerPoint, Excel, Word.
- Mailchimp e-mail marketing.
- Social media channels (Facebook, X, Instagram, LinkedIn, and YouTube) and Sprout.
- Meltwater (media, social & consumer intelligence management tool).
- Salesforce, Marketing Cloud, Blackthorn.
Physical Demands and Work Environment
- Those typical of an office environment.
Special Conditions
- Occasional travel to events.
- Safe Driving Record.
Posting Details
Posting Number
26ST0715
Posting Open Date
04/15/2026
Special Instructions to Applicants
Regional Campus
Rutgers University-New Brunswick
Home Location Campus
College Ave (RU-New Brunswick)
City
New Brunswick
State
NJ
Location Details
Pre-employment Screenings
All offers of employment are contingent upon successful completion of all pre-employment screenings.
Immunization Requirements
Under Policy 100.3.1 Immunization Policy for Covered Individuals, if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate’s offer of employment or disciplinary action up to and including termination.
Equal Employment Opportunity Statement
It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we encourage all qualified applicants to apply. For additional information please see the Non-Discrimination Statement at the following web address: http://uhr.rutgers.edu/non-discrimination-statement
Supplemental Questions
Required fields are indicated with an asterisk (*).
- * Do you have a Bachelor’s degree, preferably in marketing, communications, public relations, journalism, or an equivalent combination of education and/or experience that demonstrates skill, knowledge, and understanding, as appropriate, of public relations, promotions, event design and production, marketing, hospitality, proofreading, writing, editing, public communications, organization, coordination, and project management?
- Yes
- No
- * Do you have at least two (2) years of demonstrated professional experience in marketing and communications, public relations, website content management, multimedia production, digital content creation, creative writing, or e-mail marketing?
- Yes
- No
- * Are you currently a member of URA-AFT?
- Yes
- No
Applicant Documents
Required DocumentsOptional Documents
- Resume/CV
- Cover Letter/Letter of Application
- List of Professional References (contact Info)
- Portfolio
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