Qatar Duty Free - Manager Digital Marketing

• Closing date: 30-Oct-2025

About the Role:

Qatar Airways are pleased to announce an incredibly exciting opportunity to join our team as an Manager Digital Marketing who is responsible to lead and elevate the QDF brand by driving traffic to the company's web platforms and optimize the digital results by developing, implementing and overseeing long-term digital marketing campaigns including processes and ways of working as well as advertising techniques through a range of digital channels.

Operations:

• Manage and monitor the usage of the allocated budget with a clear directive to optimize performances and financial impacts.

• Maintain strong awareness of new and emerging solutions and channels through outside vendors as well as internal stakeholders to enable the digital team to deliver performance.

• Monitors closely the day-to-day operation within the digital ecosystem by providing regular tracking and reports to the leadership teams to ensure alignment with established processes.

• Support the digital marketing team by managing the planning and execution of digital and marketing activities across all touchpoints to deliver the best possible outcome from the digital activations.

• Be the primary owner of the KPIs and monitor daily performances per channel, paid and owned across all regions to ensure data-driven decision making is benefiting the operations.

• Maintain regular interactions with all relevant stakeholders including pricing, Loyalty, CRM, marketing, Digital and external stakeholders.

• Propose efficient media options from various partners to achieve targeted KPIs.

• Responsible for the continuous monitoring of competition to understand innovations and solutions offered.

• Ensure full understanding of online attribution modelling and usage of digital tech stack to navigate effectively digital tools.

About Qatar Airways Group

Our story started with four aircraft. Today, we deliver excellence across 12 different businesses coming together as one. We’ve grown fast, broken records and set trends that others follow. We don’t slow down by the fear of failure. Instead, we dare to achieve what’s never been done before. So whether you’re creating a unique experience for our customers or innovating behind the scenes, every person contributes to our proud story. A story of spectacular growth and determination. Now is the time to bring your best ideas and passion to a place where your ambition will know no boundaries, and be part of a truly global community.

About you:

High School Qualification / Vocational Qualification /Diploma or Equivalent (Type of Diploma Based on Role) with Minimum 9 years of job-related experience OR Bachelor’s Degree or Equivalent with Minimum 8 years of job-related experience

Essential

• Strong experience required in marketing and digital marketing

• Previous positions in a managerial marketing role required

• Previous experience in driving digital marketing agenda with large corporations is a must

• Experience in media buy, partnerships, performance marketing and loyalty marketing

• Expertise in digital tracking and monitoring aspects as well as reporting tools

• Communication – Expert - be able to communicate effectively with customers, colleagues and business partners and maintain clear, concise communication

• Creativity – Expert - be able to generate creative ideas and innovative solutions

• Analytical skills – Expert - be able to understand and analyze data, market, industry and customer behavior trends

• Market knowledge – Expert - be able to understand market and industry trends and keep abreast of changes in competitors, the industry and customer preferences

• Project Management – Competent - be able to manage complex projects on time and on budget. They must be able to coordinate the various stakeholders and resolve problems that arise along the way

• Data analytical tools – Expert - Proficiency in data analysis tools, like Excel, SQL, Python, R, SPSS, SAS, Tableau, Power BI, Matplotlib, Seaborn, Plotly and D3

• Strategic thinking – Expert - be able to think strategically to design effective action plans and identify growth opportunities, define clear objectives and measure the results of the campaigns

• Problem-solving – Expert - Ability to identify, analyze to find the best solutions by using critical thinking, logic, creativity and communication

• Team Work – Expert - Collaborative effort by working with various team seamlessly to provide the highest possible service to guests

• Attention to details – Expert - Meticulous in every aspect of service delivery and deep understanding of the desires and needs of guests

• Managerial skills - Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills. Ability to train and develop subordinate's skills. Ability to foster teamwork among team members

Preferred

• Experience in travel retail

• Good understanding of digital retail players

• Loyalty marketing

• Growth mindset

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community. Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.

Together, everything is possible