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Purpose of the Role
The Receptionist (Front desk & sales) serves as the first point of contact for all visitors and members at 321Sports. The role combines customer service, membership sales, sports bookings, retail sales, and basic stock/F&B support. The Receptionist is responsible for delivering a seamless customer experience while actively promoting memberships, programs, F&B products, and retail merchandise.
The role contributes directly to lead conversion, customer retention, retail sales, and smooth front-of-house operations, and may support marketing activation and events when required.
Key Responsibilities
Customer Service & Front Desk Operations
• Welcome members and visitors with a positive and professional attitude.
• Handle check-in and check-out processes efficiently.
• Manage inquiries via phone, WhatsApp, email, and booking platforms using approved scripts/SOPs.
• Ensure reception and retail display areas are clean, tidy, and visually appealing.
• Handle lost & found, incident reports, booking amendments/cancellations, and general admin tasks.
Membership sales & court bookings
• Promote and sell memberships, sports bookings (Tennis, Padel, Football, Cricket, Badminton, etc.), fitness classes, and other programs.
• Conduct basic facility tours, identifying customer goals and matching solutions to needs.
• Hit monthly sales targets and contribute to team sales results.
• Generate leads proactively and conduct follow-ups to convert them into bookings/memberships.
• Maintain accurate CRM records, membership agreements, and waiver documentation.
Retail & F&B Sales
• Promote and sell retail items (sports merchandise, accessories, apparel, etc.).
• Promote F&B offerings (grab-and-go items, protein snacks, hydration products, etc.).
• Upsell relevant items aligned with customer needs (e.g., water bottles for players, energy and recovery drinks before and after classes).
• Ensure visual merchandising standards are maintained and replenished.
• Process POS sales transactions accurately and according to finance procedures.
Stock Control (Retail & F&B)
• Conduct stock counts for retail and F&B according to SOPs (daily spot checks/weekly counts/monthly inventory).
• Monitor stock levels and notify the line manager when reordering is needed.
• Receive deliveries, verify quantities and quality, and update stock tracking sheets/inventory logs.
• Reduce wastage by applying FEFO/expiry management (First Expired, First Out) for F&B.
Customer Retention & Relationship Management
• Build rapport with members and ensure their needs are met.
• Support complaint handling using the facility’s complaint log SOP.
• Assist in customer engagement activities, campaigns, and retention programs.
Administration & Reporting
• Maintain daily checklists, cash control sheets, and lead tracking.
• Prepare daily sales reports (memberships + F&B + retail).
• Ensure all membership and booking documents are completed per SOPs.
• Ensure compliance with company policies and Health & Safety procedures.
Skills & Attributes Required
• Excellent customer service and interpersonal communication skills.
• Strong sales mindset, confident in selling memberships, retail, and F&B items.
• Organized, proactive, reliable, and detail-oriented.
• Ability to multitask and remain calm under pressure in a busy environment.
• Good level of computer literacy (CRM systems, emails, POS, spreadsheets).
• Flexible to work weekends, evenings, holidays, peak seasons, and events.
Qualifications & Experience
• 1–2 years’ experience in customer service, hospitality, multi-sports venue reception, or retail sales.
• Experience in membership sales, Padel and Tennis operations is highly desirable.
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