Referral Coordinator (Hospital Administration)

A hospital referral marketing job involves building relationships with referral sources like doctors, clinics, and community organizations to drive patient referrals and hospital growth. Key duties include identifying and engaging referral partners through field visits and events, managing referral databases and analytics, creating targeted marketing campaigns, and reporting on performance. The role requires strong networking, communication, and data analysis skills, often with a focus on field-based sales and marketing activities. Responsibilities:

• Relationship Building:
• Conduct field visits to establish and nurture professional relationships with referring physicians, clinics, diagnostic centers, pharmacies, and other healthcare providers.
• Serve as the primary point of contact for referral partners, addressing their needs and inquiries.
• Marketing & Outreach:
• Develop and implement strategies to increase patient referrals and hospital engagement.
• Create targeted marketing campaigns and materials to promote the hospital's services and specialties to referral partners.
• Organize and participate in outreach events, medical camps, and community health programs.
• Data Management & Analysis:
• Create and maintain a comprehensive database of referral sources, tracking contact information and referral patterns.
• Analyze referral data to identify trends, improve performance, and provide insights for growth opportunities.
• Monitor and report on key performance indicators (KPIs) related to referral marketing.
• Strategy & Planning:
• Identify key referral sources and segments within the local market.
• Monitor competitor activities and stay updated on industry trends and best practices in referral marketing.
• Contribute to developing strategies for hospital growth and patient acquisition.

Job Types: Full-time, Permanent, Fresher, Internship
Contract length: 6 months

Pay: ₹10,000.00 - ₹42,858.08 per month

License/Certification:

• Driving Licence (Required)

Work Location: In person